Senior Director, Analytics
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Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.At TCA, you'll experience the advantages of both a close-knit, hands-on boutique agency and the vast resources of Omnicom's global media network. We're passionate about performance media and thrive on being agile, entrepreneurial, and truly focused on our clients.As part of our team, you'll work closely with cross-disciplinary experts, gaining valuable exposure and collaborating on innovative solutions for our clients. Our unique structure not only accelerates professional growth but also allows every team member to play a direct role in delivering impactful, data-driven results in a rapidly evolving media landscape.The ImpactLead the analytics team to advance measurement, attribution, and forecasting across all media channels. Deliver actionable insights, optimize client marketing investments, and continuously work on establishing the link between media and clients' business results. Expert in marketing analytics and various approaches to media effectiveness measurement: attribution modeling, brand lift, cross-channel measurement, MMM and MTA, and others. Media agency experience a plus.Responsibilities

• Lead and mentor analytics team on measurement and attribution
• Design and improve MTA/MMM frameworks for clients, either via internal Omnicom measurement providers, or external vendors
• Align measurement strategies with client goals and media plans
• Oversee attribution logic across all media channels
• Aggregate and analyze data to optimize ROAS and KPIs
• Drive A/B and incrementality testing to validate models
• Synthesize complex findings clearly to clients and stakeholders
• Stay current on measurement tech, privacy, and best practices
• Ensure smooth and transparent delivery of data and results to clients, using a mix of automated reporting, business intelligence tools and data visualizations
• Foster a data-driven culture within the agency
• Collaborate closely with peers to for a seamless integration of analytics into Media, Strategy, and Research teams' outputs

Qualifications

• Bachelor's or Master's in a quantitative field
• 7+ years in analytics/measurement/attribution; 3+ in media agency
• Advanced knowledge of key advertising effectiveness methodologies (MTA, MMM, Incrementality testing, brand lift testing)
• Familiarity with BI or data visualization platforms (Tableau, DOMO, PowerBI)
• Familiarity with media measurement solutions (iSpot, Innovid, VideoAmp, etc)
• Expert in Excel, .txt files; SQL/Python/R a plus
• Strong leadership, project management, and communication skills
• Ability to turn data into actionable recommendations
• Familiar with data privacy (GDPR, CCPA, etc.)
• Able to manage multiple projects in a fast-paced environment

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.Compensation Range$140,000—$170,000 USDThis role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.Review Our Recruitment Privacy Notice

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionResearch, Analyst, and Information Technology
• IndustriesAdvertising Services

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