Overview
Clorox is the place that's committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace
Your role at Clorox:
Join the Glad team as Brand Manager, where you'll help shape the strategic direction of a leading household brand. We're looking for an experienced brand marketer to shape business direction, drive digital-first communication strategy and execution, lead commercial innovation and GTM execution, and manage business analytics and reporting.
With a strong pulse on consumer behavior and a data-driven mindset, the Brand Manager will identify growth opportunities and risks, implement short- and long-term GTM strategies, and translate sales data into actionable insights. This role is crafted for a dynamic initiative-taker, who has a consumer-focused mindset, and thrives with cross-functional collaboration.
In this role, you will:
Lead breakthrough commercial innovation
- Oversee brand packaging, claims development, and advertising execution.
- Track in-market initiatives, lead segment acceleration plans, and recommend in-market optimizations to maintain a clearly superior consumer experience.
Drive digital-first creative strategy & execution
- Brief creative agencies and collaborate to develop best-in-class Go-To-Market communication plans inclusive of digital-first creative development and execution.
- Lead with an external focus – track the competitive landscape and identify bold opportunities for our brand to lead in storytelling, cultural relevance, and media moments that matter.
Own Business Analytics & Reporting
- Leverage syndicated data and custom research to assess brand health and performance.
- Deliver clear business summaries and narratives to the Leadership team.
- Manage weekly, monthly, and quarterly consumption analysis, coordinating with Sales and Integrated Business Planners, to build business performance narrative.
- Own forward-looking share forecasts, identifying risks and opportunities to protect and/or over-deliver business goals.
Execute Strategic Plan
- Execute the 3-year consumer-led growth plan that helps deliver Net Customer Sales, profit, and margin targets, including segment level base and innovation projects.
What we look for
- 5+ years' experience in packaged goods or relevant marketing field
- 7+ years of industry experience is preferred
- Bachelor's degree in business, marketing, or a related field; MBA or Masters is a plus
- Demonstrated success in a Brand Manager role
- Results Driven: Consistent track record of exceeding objectives, taking initiative and leading independently
- Strong Analytical Skills & Data Driven Mindset: Ability to leverage business analytics to identify opportunities and craft actionable plans
- Strategic Mindset & Thought Leadership: Ability to influence leadership at director level and above
- Creative Strategy & Execution: Experience leading digital-first creative execution and cross-functional collaboration
- Critical Thinking & Decision Making: Ability to navigate ambiguity to shape and drive plans with an understanding of marketing priorities and KPIs
- Consumer Insight & Judgement: Transforms insights into growth opportunities and recommendations
- Communication: Strong written and verbal communication skills to drive conviction with stakeholders
- Cross-functional coaching & leadership: Ability to coach and develop junior teammates within the brand and cross-functional teams
Workplace & Culture
Hybrid - 3 days in the office, 2 days WFH.
We offer a values-based culture that connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base, and we foster an inclusive culture where every person can feel respected, valued, and fully able to participate and thrive.
Compensation & Benefits (U.S.)
We offer comprehensive, competitive benefits prioritizing wellbeing, including robust health plans, a market-leading 401(k) with company match, flexible time off benefits, and inclusive fertility/adoption benefits. Salaries are disclosed with ranges by location and zone; actual starting pay depends on role, location, and experience. This role may be eligible for incentive plans, subject to plan documents and policies.
To all recruitment agencies: Clorox does not accept agency resumes. Clorox is not responsible for fees related to unsolicited resumes.
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