Director, Strategy
: Job Details :

Overview

We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Our agency promotes media responsibility, reflecting the diversity of our communities, promoting brand safety, and fostering sustainability. We celebrate diversity in an inclusive environment where 6,000+ talent across 90+ markets feel seen, heard, and valued.

There are four I's in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY - you bring your genuine and unique self to and into the work, every day.
• INSTINCT - you are tuned in and armed with intelligence; you have a bias for action.
• IMPACT! - you care deeply about the impact you have on clients, their customers, our community, the media landscape and the world at large.
• IMAGINATION - you imagine and bring to life ideas, solutions, and the future of Initiative.

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, balancing what unites people and what makes them different. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Our agency reflects diversity in an inclusive environment where all talent across markets feel valued. Our vision is to create a better media company, a better media industry, and maybe a better world.

There are four I's in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY - you bring your genuine and unique self to and into the work, every day.
• INSTINCT - you are tuned in and armed with intelligence; you have a bias for action.
• IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and the world at large.
• IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us the create media agency in the world.

Position Summary

As a Strategy Director, you are responsible for creating the strategic direction a brand will take in communications to achieve business goals. You will strategize, produce and interpret the key cultural, consumer and market intelligence required to design the best holistic communications plan. Your work should be held up as best practice and recognized by awards and client scores.

You will create strategic recommendations and engage with the client in an advisory capacity. You will report to the Client Lead to deliver brilliant strategic thinking for the client team. Creative thinking, presentation skills and leadership behaviors are critical to success. Your work should drive re-appraisal of communications and what media can do in the world.

Responsibilities

• Maintaining excellent client relationships and understanding of the client's key business challenges
• Being a valuable contributor during client meetings with the ability to challenge others' opinions
• Delivering innovative thinking that inspires leading-edge solutions and award-winning breakthrough work
• Arming the client team with knowledge to speak confidently about the strategic direction
• Measurable client & strategy KPIs
• Identifying, developing and overseeing delivery of unique and innovative strategies to achieve client results
• Demonstrating how the strategy delivers on the business need with focus on results and measurement
• Leading Infinity Planning for the team and client base
• Writing cohesive communications architectures guiding how the brand will play in culture
• Training, guiding and assisting the Strategy & Client teams in development and packaging of ideas
• Collaborating with SBU and independent creative partners on client work
• Using qualitative and quantitative research to develop insights into consumer connection with the brand
• Partnering with Analytics to develop tools and proprietary planning, research and reporting models

Desired Skills & Experience

• 8+ years in an integrated planning role in media, creative, innovation or communications (digital, content, invention, social, activation)
• Ability to think creatively and analytically; deeply immersed in cultural understanding; motivated to understand people's motivations and behaviors

We See You

At IPG Mediabrands, we foster inclusion and belonging. We embrace differences and recognize the value each person brings to our community. We encourage you to apply, as unique backgrounds and lived experiences are welcomed. We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package including medical and dental coverage, 401(k), flexible spending, life insurance, disability, employee discounts, stock purchase program, and paid family benefits. You will receive discretionary time off, Appreciation Weeks and Wellness Days. We also offer a competitive total compensation package, including a salary and eligibility for an annual discretionary incentive award. The salary range for this position is $130,000 — $150,000 USD.

Employment Transparency

IPG Mediabrands provides equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by law. Duties and responsibilities may change with business necessity. Reasonable accommodations may be provided under applicable law. For US applicants, accommodation requests can be emailed to ...@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group. It manages over $47 billion in marketing investment globally across networks UM, Initiative, and Mediahub and other units. The company employs more than 18,000 professionals in over 130 countries. Learn more at www.ipgmediabrands.com.

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