Head of Demand Generation & Lifecycle
Location: San Francisco or New York (Hybrid – 3 days per week in office)
Salary: $230-250k base + RSUs
A high-growth cloud platform—trusted by some of the world's most innovative enterprises—is scaling its go-to-market engine. We're looking for a digital lifecycle leader to design and execute the entire enterprise customer journey, from first touch through expansion.
What You'll Do
- Own the enterprise lifecycle strategydesign and optimize the digital journey from sign-up to renewal.
- Drive qualified pipelinebuild programs that feed sales-qualified opportunities and accelerate deal velocity.
- Boost onboarding & adoptionlaunch in-product flows, personalized nudges, and proof-of-value experiences.
- Run experimentsscale campaigns that increase conversion at every stage—activation, demo-to-pipeline, expansion-to-ARR.
- Lead & grow the teamhire and mentor a high-performing lifecycle growth team.
What We're Looking For
- Deep experience in growth, lifecycle, or demand generation within enterprise SaaS.
- Proven ability to build lifecycle programs that create and accelerate enterprise pipeline.
- Strong analytical skills and fluency in funnel metrics (MQL ? SQL ? SQO ? ARR).
- Expertise with marketing automation and multi-channel orchestration (Salesforce, Marketo, 6sense, Braze, Looker).
- Comfort working cross-functionally with product, sales, engineering, and data science.
Why Join
- Shape how global enterprises adopt modern web infrastructure and AI-powered applications.
- Build a digital lifecycle function from the ground up with a direct mandate to deliver measurable pipeline and ARR growth.
- Join a culture that values speed, experimentation, and customer obsession.