Senior Manager, Marketing Activation
: Job Details :

Overview

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When you join Verizon, you want more out of a career — a place to share your ideas freely, to learn, grow, and thrive. Verizon powers and empowers how people live, work and play by connecting them to what brings them joy. We drive innovation, creativity, and impact in the world. Our V Team is a community that listens, learns, and grows together.

Want in? Join the #VTeamLife.

What you'll be doing

A Senior Manager opportunity is available within the Marketing Activation team. This position will be responsible for driving and supporting initiatives across Local Marketing, Priority Segments, and Experiences. This role will focus on both General Market and Latino initiatives, with the latter leveraging in-language and bilingual communications.

• Shaping yearly and quarterly strategies and narratives to deliver on key business/marketing objectives.
• Serving as the strategic lead on individual initiatives to drive customer acquisition as well as retention.

Responsibilities Include

• Partnering with business unit leaders on priority objectives
• Analyzing business and consumer data across markets/segments
• Partnering on research to uncover consumer perceptions, test strategies and optimize messaging
• Crafting insight-led, data-driven briefs, GTM and channel plans
• Providing strategic guidance and feedback to cross-functional teams and agencies
• Collaborating on media plans, tactics and integrations
• Partnering on experiential activations and in-store events
• Developing toolkits to guide tactical executions
• Building campaign learning agendas and post-mortems to drive effectiveness and establish best-practices
• Stakeholdering plans with peers and leaders

Where you'll be working

This hybrid role will have a defined work location that includes work-from-home and assigned office days as set by the manager. The preferred locations for this role are the hub locations listed below; candidates in other locations also may be considered: Basking Ridge (NJ), New York (NY).

What we're looking forYou'll Need To Have

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through work, military experience, or specialized training.
• Strong communication skills - written, verbal and deck-building.
• Experience developing marketing/campaign/comms strategies and plans.
• Experience with consumer research, in-market tracking and creative optimization.
• Experience building cross-functional relationships and influence.
• Experience presenting to senior leadership.
• Experience managing multiple high-visibility, high-complexity projects simultaneously.

Even Better If You Have

• Fluency in Spanish
• Experience in local and/or multicultural marketing

Other Details

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours: 40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits And Compensation

Our benefits are designed to help you move forward in your career and in life. They include health and wellness options (medical, dental, vision, disability, life insurance, identity protection, pet insurance, and more), a matched 401(k), stock incentives, holidays and personal days, parental/adoption leave, tuition assistance, and other incentives as part of our total rewards package. The salary range varies by location and experience and is incentive-based for some roles.

The annual salary range for the listed locations is: $115,500.00 - $201,000.00.

Hourly or annual compensation details may be provided during the interview process.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: IT Services and IT Consulting

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