Trade Event Marketing Director
: Job Details :

As the Director of Trade Events, you will be a key leader responsible for the strategic vision, execution, and continuous enhancement of North America trade events for our Wholesale Eyecare/ Eyewear brand. Your role will focus on collaborating with senior brand stakeholders and Head of our different departments, Global senior team members, service teams, and external partners to elevate our brand presence at major industry tradeshows and regional pop-up events. You will be instrumental in strengthening our brand reputation and driving engagement through innovative and impactful activations and experiences. MAJOR DUTIES AND RESPONSIBILITIES Strategic Planning and Budget Management: Develop and lead the strategic vision for major industry tradeshows, ensuring alignment with corporate priorities and brand objectives. Oversee budget management, including strategic allocation and optimization of resources to maximize cost-effectiveness. Analyze market trends and define a forward-looking vis...Marketing Director, Trade, Director, Event, Project Management, Marketing, Retail, Business Services