Overview
Join to apply for the Product Marketing Director role at boostr
We are looking for a talented product marketing professional to be our first marketing hire. This position will play an important role in the growth of boostr and is primed for personal growth for the individual who succeeds.
A perfect candidate loves working with the product and sales teams, knows how to create quality content quickly, and is open to wearing many hats in the first year to get things done.
Key Responsibilities
- Product positioning and messaging – Develop a compelling narrative and value proposition for all boostr products
- Manage vendors to build all collateral that reflect the positioning and showcase the vision of our product as well as the value props
- Website Product Pages
- Product One-Sheets
- Sales Decks
- Case Studies
- Testimonials
- Additional Sales Enablement
- Align with the Product Management to drive strategy around product positioning for existing products and new launches
- Create content necessary for building brand awareness, thought leadership and lead gen
- Ebooks
- Infographics
- Video
- Webinar scripts
- Speaking scripts
- Pipe & Demand generation – Work with our external demand gen team to hone the strategy and marketing programs that drive demand and pipeline
Requirements
- Passionate about SaaS and the Ad Industry and the impact boostr can have
- Hardworking, creative and focused
- Minimum 3-5 Years exp in b2b product marketing
- Experience launching new products
- Strong organizational and analytical skills
- Excellent written and oral communication skills
- Powerful interdepartmental skills
Bonus Experience
- Event mgmt experience
- Social management
- Webinar or presentation skills
- Tools: Asana, GA, Buffer, Constant Contact, CRMs
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