Director, Mobile Messaging
: Job Details :

Overview

Job ID: 267581Location Name: CA-FSC SF Off (0174)Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)Job Type: Full TimePosition Type: RegularJob Function: MarketingRemote Eligible: Hybrid Schedule

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty

The Opportunity:

Join Sephora's dynamic Retention Marketing team and play a key role in shaping how we connect with millions of beauty lovers across the US. We are the mastermind behind Sephora's owned-outbound channels – email, app push notifications, SMS, and direct mail – crafting campaigns that drive omni-channel sales and build lasting loyalty.

Our mission? To be our clients' ultimate Beauty BFF. We strive to anticipate their needs and deliver personalized, engaging experiences through every channel. As a team, we are:

• Client-Centric: Deeply understanding our clients and their unique preferences.
• Channel Experts: Mastering the nuances of each channel to deliver impactful messages.
• Experience Innovators: Exploring new ways to surprise and delight, from personalized recommendations to engaging experiences.

We collaborate closely with external vendors and leverage Sephora's internal capabilities to create campaigns that span broadcast, triggered, and transactional messaging. If you're a data-driven and tech-savvy marketer with a passion for beauty and a knack for crafting compelling campaigns, we want to hear from you!

Responsibilities

In this role you will lead mobile messaging marketing channels and operations. Channels include mobile messaging on Sephora properties, including app push and SMS, and ideating the next phase of mobile messaging to ensure a seamless client experience and to meet primary KPIs. Reporting to the Senior Director of Retention Marketing, you will work closely with internal and external partners delivering results that are highly visible and critical to revenue & traffic for Sephora. You'll be part of a high-performing Digital Marketing center of excellence, partnering with teammates who own email programs and other digital marketing channels.

Key responsibilities include:

• Develop the strategy & vision for mobile messaging, prioritizing initiatives for the team across all channels and innovating on new channels and experiences
• Drive mobile messaging performance including lead forecasting and planning to meet comps and sales goals
• Lead and develop a team of ~7 employees with a focus on coaching, developing & retaining high performing talent
• Lead Mobile Messaging Team to:
  • Ensure overall calendar planning hits Sephora revenue goals while balancing client touchpoints
  • Ensure Product | Tech requests are properly prioritized
  • Ensure client journey work strategies are actionable
  • Ensure testing opportunities are prioritized and executed
• Closely partner with Marketing Effectiveness to define and prioritize analytical project roadmap in support of growth and health of Mobile Messaging channels
• Interpret campaign, channel, and client data to inform planning and personalization strategies
• Build strong cross functional relationships with key business partners to socialize channel strategy, priorities, and goals
• Execute on strategic plan to pilot new channels and scale successful channels, partnering with Product Management, IT, and vendors
• Work with cross-functional teams to grow file size and health (e.g., SMS opt-ins, SMS fraud, App Push opt-ins, App Location opt-ins)
• Lead end-to-end execution of mobile messaging campaigns, including setup, proofing, testing, QA, deployment, and flawless execution
• Keep a strong pulse on mobile messaging and industry trends and innovation
• Lead and support important initiatives such as budgeting, Operating Committee updates, and special projects

Qualifications

• 10+ years of digital marketing expertise, with a proven track record in mobile marketing and driving channel revenue
• 6+ years of deep understanding of mobile landscape, best practices, emerging technologies, and industry trends
• Experience managing a team
• Strategic thinker with strong analytical, data interpretation, and problem-solving skills
• Ability to lead through change and foster open-mindedness
• Passion for data-driven decision-making to drive performance and optimize client experience
• Proven ability to lead, develop, and inspire high-performing teams
• Exceptional communication, collaboration, and stakeholder management skills
• Experience with multi-channel engagement / mobile marketing platforms and technologies (e.g., Braze, Airship)
• Experience driving operational efficiencies and ensuring flawless campaign execution
• Interest in adopting new marketing technologies as they evolve
• Experience developing presentations for senior executives
• High proficiency with Microsoft Excel, Word, PowerPoint, Smartsheets, and Adobe Analytics

Compensation & Benefits

The annual base salary range is $174,675.00 - $195,225.00. Actual base salary depends on factors including qualifications, experience, skills, education, certifications, location, and other legitimate business factors. Individuals may be eligible for bonuses. Sephora offers a comprehensive benefits package for full-time employees, including health, dental, vision, 401(k), paid time off, employee discount, life and disability insurance, flexible spending accounts, and an employee referral bonus program. This job will be posted for a minimum of 5 days.

Equal Opportunity

Sephora is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, disability status. Sephora is committed to providing reasonable accommodation to applicants with physical and mental disabilities. Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.