Associate Director, Influencer & Creator Marketing
: Job Details :

Associate Director, Influencer & Creator Marketing

Department: Creators & Casting

Employment Type: Full Time

Location: New York

Description

Day One Agency—Fast Company's #1 on the Most Innovative list—is hiring!

We're looking for an Associate Director, Influencer & Creator Marketing to join our growing Creators & Casting team. This role sits at the intersection of strategy, client leadership, and culture—helping to shape creator-led campaigns for some of the world's leading brands.

As an Associate Director, you'll lead programs day-to-day, mentor junior talent, and bring a sharp POV on how creators drive culture and connection. You'll work closely with internal teams and clients to craft strategies, identify creators, and deliver campaigns that resonate.

This is an exciting opportunity for someone with proven experience in influencer and creator marketing who is ready to take ownership of programs, guide clients, and help shape the future of our influencer offering.

Our company culture is at the core of everything we do. It defines our vibe. It's what makes every day, day one. We offer a highly collaborative, hybrid work environment where smart and hyper-passionate people come together to solve creative communications challenges. We work hard, but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up and that's still true. We emphasize and value all of our relationships — they're what powers us. Our colleagues, clients, and partners are the most important part of our business. So if you want to join a fast-growing, award-winning, creative team, we'd love to hear from you.

This role is full-time, requires a hybrid work schedule, and is only available in New York City.

Role Overview

The Associate Director, Influencer & Creator will drive creator strategies, casting, negotiations, and execution. They will mentor junior staff, bring cultural insights, and ensure campaigns are strategically sound, creatively distinct, and flawlessly delivered.

Responsibilities

• Lead the development and execution of creator-led campaigns across TikTok, Instagram, YouTube, and emerging platforms
• Own day-to-day client relationships, serving as the go-to for influencer strategy, casting recommendations, and executional guidance
• Translate brand objectives into creator strategies that deliver measurable impact
• Identify, negotiate, and manage partnerships with creators and agents—ensuring alignment with budgets, timelines, and campaign goals
• Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling
• Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration
• Collaborate cross-functionally with creative, earned, and production teams to ensure integration and alignment
• Participate in new business pitches, developing influencer strategy and creator recommendations
• Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization
• Contribute to the agency's Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership

Requirements

• 4-6 years of experience in influencer/creator marketing, social strategy, or related fields
• Proven track record of developing and leading influencer campaigns for major consumer brands
• Strong understanding of creator ecosystems, platform nuances, and cultural trends
• Experience managing client relationships, with excellent communication and presentation skills
• Skilled in contract negotiations, budget management, and campaign reporting
• Ability to connect big-picture brand strategy with the right creators and cultural moments
• Strong leadership skills, with experience mentoring and managing a team
• Collaborative, solutions-oriented, and proactive mindset
• Bachelor's Degree from an accredited university or equivalent professional experience

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• Company Credit Card
• Uber Business Account
• New Business Referral Bonus
• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $90,000- $105,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates\' relevant work experience, skills, qualifications, and location.

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