The Brand Engagement Associate brings the brand to life across digital, social, and community channels. This role is responsible for creating compelling content, managing social platforms, and activating brand ambassadors to amplify reach and authenticity. In addition, the position supports public relations, internal communications, and sponsorship activations to grow awareness and strengthen community ties. Success in this role requires a creative storyteller who is equally skilled at execution - organized, collaborative, and ready to connect with audiences online and in-person.
Responsibilities & Duties:
Content Creation
- Create and publish engaging content, including posts, stories, reels, graphics, and videos
- Maintain brand voice, tone, and visual identity consistently across all formats
- Repurpose and adapt content for different platforms and audiences to maximize reach and efficiency
- Partner with internal stakeholders to translate business objectives into compelling stories and visuals
- Manage timelines for creative deliverables to ensure alignment with campaign calendars
Social Media Management
- Develop and manage the content calendar across all social platforms
- Publish engaging content, including posts, stories, reels, graphics and videos
- Monitor engagement, respond to followers, and manage user-generated content (UGC)
- Capture and share social content from events to boost visibility and engagement (including live feeds)
- Track trends, platform updates, best practices, and performance analytics to optimize content
- When necessary, secure and manage external agencies or freelancers.
- Monitor and escalate customer concerns or potential reputation issues to customer care as needed (e.g. damaging comments, actions, situations)
Brand Ambassador & Community Engagement
- Manage influencer and brand ambassador partnerships, including outreach, content approvals, and tracking
- Curate and amplify community content to extend brand reach and authenticity
- Identifying and recruiting new brand ambassadors who align with brand values.
- Creating onboarding resources to set expectations and ensure consistent representation.
- Fostering brand-related conversations in local communities (events, groups, forums).
- Public & Internal Communications Support
- Assist in drafting press releases, media outreach, and coverage tracking
- Support internal communications including employee announcements and leadership messaging
- Collaborate with cross-functional teams to ensure message consistency across touchpoints
Project Coordination & Reporting
- Maintain calendars, trackers, and content libraries
- Support budget tracking, invoicing, and vendor coordination
- Provide performance recaps and recommendations across social, PR, events, and influencer programs
- Cross-Functional Collaboration
- Work closely with social media, content, creative, and communications teams to amplify events, sponsorships, and PR efforts across channels
- Collaborate with internal teams and external agencies to align messaging and branding across touchpoints
- Support internal communications needs related to events or company announcements
Requirements:
- 2–3 years of experience in content creation, social media, communications, PR, or brand marketing
- Strong writing, editing, and visual storytelling skills
- Familiarity with social platforms, tools and performance analytics
- Experience supporting live events or branded activations a plus
- Highly organized, deadline-driven and adaptable to shifting priorities
- Able to build relationships across teams, vendors, and community partners
- Comfortable on-site, on-camera, and behind-the-scenes when needed
Why This Role Matters
This role is the heartbeat of brand visibility and public connection. It ensures our story shows up with relevance, consistency and authenticity across social media, live events and earned media. By amplifying the brand voice, nurturing our community and showing up where it matters most; this role helps turn attention into affinity and followers into fans. It's a critical connector between what we do and how people feel about us.