Paid Search Specialist
: Job Details :

Job Overview

Meow Wolf is seeking a Paid Search Specialist to manage and optimize paid search campaigns as we scale our marketing efforts and drive awareness for our immersive experiences. If youre passionate about performance marketing, obsessed with ROAS, and thrive in platforms like Google Ads and Bing, this role is for you.

Location

On-site or Remote, with residency in one of the following markets: Santa Fe, NM; Denver, CO; Las Vegas, NV; Houston, TX; Dallas, TX; New York, NY; or Los Angeles, CA.

Compensation

The salary range for this position is $65,600 to $88,560. Compensation is based on location and experience.

Deadline

The deadline for submitting applications for this position is August 15, 2025. Meow Wolf reserves the right to extend this deadline if needed.

Job Summary

Meow Wolf is seeking a Paid Search Specialist to manage and optimize our paid search campaigns as we scale our marketing efforts and drive awareness for our immersive experiences. If youre passionate about performance marketing, obsessed with ROAS, and thrive in platforms like Google Ads and Bing, this role is for you.

As our Paid Search Specialist, youll take the lead on strategy, execution, and optimization of all paid search campaigns. Youll work closely with the digital team to ensure campaigns are aligned with broader marketing goals, while continuously testing and refining to improve performance. Youll also collaborate cross-functionally to inform ad copy, landing page experience, and measurement strategy.

From uncovering new keyword opportunities to crafting high-converting campaigns, youll be at the forefront of how we show up in search and how we turn curiosity into conversions.

Key Responsibilities

• Plan, launch, and manage campaigns across all Google Ads and Microsoft Ads campaign types.
• Conduct keyword research, audience segmentation, and competitive analysis to identify growth opportunities.
• Write and test compelling ad copy and extensions tailored to audience intent.
• Manage budgets and bidding strategies to maximize ROAS and meet campaign goals.
• Monitor and analyze campaign performance, surfacing insights and opportunities for continuous improvement.
• Collaborate with analytics team to ensure accurate conversion tracking and attribution.
• Work cross-functionally with creative and web teams to align ad messaging with landing page content and UX.
• Stay on top of industry trends, platform updates, and best practices.
• Present performance updates and optimization recommendations to internal stakeholders.
• Support A/B testing, geo experiments, and new paid search initiatives.
• Analyze search query reports to refine keyword targeting and uncover opportunities for growth.
• Perform ongoing optimizations including bid adjustments, negative keyword management, and Quality Score improvements.
• Utilize Auction Insights and competitive benchmarking tools to inform bidding and positioning strategies.

Required Qualifications

• 35 years of experience managing paid search campaigns on Google Ads and Bing.
• Deep understanding of SEM campaign structure, match types, bidding strategies, and Quality Score.
• Proven track record of optimizing for performance KPIs (e.g., CTR, CPA, ROAS).
• Experience with campaign planning, keyword research, and competitor analysis.
• Proficiency in Google Ads Editor, Google Analytics 4, and CM360 or similar tools.
• Strong analytical skills with fluency in Excel/Google Sheets (pivot tables, formulas, etc.).

Work Environment and Physical Demands

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 10 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule

This is a full-time position, and hours of work and days are Monday through Friday, 9 a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.

Benefits

The total compensation package for full-time employees includes a comprehensive benefits package with multiple options to meet healthcare and financial needs, along with perks.

• Medical Insurance options: PPO & HDHP
• Dental and Vision Insurance
• HSA, HRA, and FSA options
• 401k Retirement Plan
• Company paid Life Insurance Policy and Disability Coverage
• Voluntary Critical Illness and Life Insurance Policies
• Company Paid Employee Assistance Program
• Paid Parental Leave for 12 weeks
• Discount off Meow Wolf Gift Shop Merch and Cafes
• Admission to Meow Wolf attractions for employees and guests
• Regular or Project Based Full-time positions

Please visit www.meowwolf.com/careers for more information.

Inclusion

Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Entertainment Providers

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