JOIN HexClad | We're HexClad, driving the hybrid revolution to elevate kitchens across the globe. From bootstrap roots to Gordon Ramsay's endorsement, HexClad thrives as a pre-IPO, best-in-class cookware brand. Our highly profitable omnichannel success is disrupting the traditional impact of cookware. We create home moments, embracing the heart of success through food memories made at your table.
We've cultivated a powerhouse team and believe you might have the necessary skill set to join our revolution.
If you're passionate about building a consumer brand that goes beyond the transaction, this is your sign to apply.
YES, CHEF! | We are seeking an experienced Paid Media Creative Strategist & Producer whereyou'll be involved in developing and executing innovative strategies that elevate our brand identity, engage our audience, and drive business objectives through compelling and cohesive creative campaigns. Come get in our kitchen and help us shape the future of cookware for everyone.
Location | 4 days in office at HexQuarters
Time Zone Expectations | PST
Details | Full Time- Exempt
Reporting to | Paid Creative Strategy Manager
TASTE SUCCESS | As our Paid Media Creative Strategist & Producer, you will be a key contributor to our online success by shaping and executing innovative creative strategies. Your role involves developing visually compelling and conversion-driven campaigns that elevate our brand, engage our audience, and drive e-commerce growth.
- Brand Alignment: Develop thorough understanding of HexClad's brand value propositions and use this knowledge to inform angles, hooks, and overall messaging in paid media creative.
- Creative Vision & Strategy: Assisting in the development of creative strategy for paid media campaigns across multiple social media platforms while partnering with content and influencer teams to ensure cross-channel consistency and creative cohesion
- Digital Storytelling & Content Direction: Develop compelling narratives and provide creative direction for video and static assets, collaborating with internal teams and external talent to ensure all executions align with brand aesthetics and drive paid media goals
- Data-Driven Creative Testing: Analyze performance data to identify insights, generate hypotheses, and deliver weekly creative tests through new concepts, adaptations, and iterations
- Collaboration & Production Oversight: Assist in overseeing productions and deliverables by ensuring paid media needs are captured, providing strategic feedback, briefing creative partners, and maintaining efficient collaboration across teams
- Innovation & Continuous Improvement: Drive innovation in paid media creative by exploring new approaches and partnering with media buyers and eCommerce managers to test, analyze, and scale based on performance insights
- Department GrowthSupport the Paid Media Creative Manager in refining workflows, tools, and processes that enable efficient cross-departmental collaboration, creative testing and execution.
Requirements
- Seeking industry experience of 3+ years experience.
- A balance of creative and analytical skills. Ability to drive creative content production while maintaining a data-driven mindset.
- Proven experience leading paid creative strategy for multiple accounts.
- A compelling portfolio of ad creatives for which you have led production.
- Experience leading the production process for paid social assets, shoot briefing.
- Deep understanding of different metrics to measure the success of creative strategies.
- Exceptional project management skills, including the ability to handle multiple projects simultaneously.
- Excellent communication skills, both written and verbal.
- Experience working with influencers and content creators.
- Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus.
- Bachelor's degree in Marketing, Communications, or a related field.
SHARED MEALS | The role is great, and there's more in it for you!
Compensation |Exact compensation may vary based on skills, experience, and location.
Bonus | Annual bonus potential
Health | 100% of the employee premium covered on select choice plans, and offers dental, vision
401k | up to a 4% match of salary on 401k contributions
Unlimited Time Off | An unlimited approach to support your time away from work
Cookware | Upgrade your home with employee perks