Digital Marketing Manager
: Job Details :

Overview

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. Retool is building a new type of development platform that combines traditional software development with a drag-and-drop UI editor and AI, to make it dramatically faster to build internal tools. The mission is to abstract away tedious tasks and create reusable components to empower future developers and projects, delivering good software by default.

Today, our customers range from small startups building their first operational tools to Fortune 500 companies creating mission-critical apps for thousands of users. Interested in joining us? Let us know!

WHY WE'RE LOOKING FOR YOU

As the Digital Marketing Manager at Retool, youll create and execute our digital marketing strategy, support our broader Demand Gen integrated campaigns motion to accelerate pipeline, and scale marketing channels while promoting our product and content efforts. We are a fast-paced startup with room to experiment and create immediate impact, and youll wear different hats across many teams at Retool.

Youll plan, execute and manage digital programs like webinars, content syndication, review sites and Retool's presence across forums to drive sign-ups and generate leads. Youll coordinate with internal teams such as Integrated Campaigns, Product Marketing, Performance Marketing and Operations to ensure our digital strategy is aligned to campaigns and messaging in market. Your north-star KPI will measure both quality and quantity as a contribution to the pipeline from newlogo, expansion and upsell motions.

As part of a rapidly scaling team setting the marketing strategy, you will have the opportunity to assist in other areas of demand generation and growth as they arise. It is a great opportunity to make an immediate impact and be a critical piece of the foundation of Demand Gen moving into the future.

Youll work with almost every Retool team, partnering most often with marketers, designers, finance, and go-to-market teams to execute campaigns at scale. Retool values in-person collaboration and has a hybrid work arrangement in San Francisco, three days a week.

WHAT YOU'LL DO

• Build, scale, and optimize digital marketing channels like webinars, content syndication and review websites
• Align Retools digital strategy with the broader integrated campaigns motion to deliver predictable pipeline
• Build and maintain Retools presence on review sites, online directories and online forums
• Run experiments to improve success metrics across programs and campaigns
• Create programs targeting every stage of the demand funnel to accelerate pipeline generation
• Evaluate and track key success metrics across digital marketing programs and channels (e.g., performance, ROI), and provide recommendations on budget distribution across programs and tactics
• Keep programs and campaigns efficient and build streamlined reporting processes to communicate impact with stakeholders
• Interact with customers and prospects to understand the voice of the customer and inform strategy

THE SKILLSET YOU'LL BRING

• 5+ years of digital marketing experience with a B2B or developer tools startup
• 3+ years experience managing webinar and content syndication programs
• 2+ years experience managing digital presence on review websites, online directories and online forums
• Experience working with the BDR and Sales team to ensure alignment of goals and establish SLAs on handoffs
• Experience measuring, analyzing, and reporting performance of programs and campaigns and developing optimization strategies
• Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
• Excellent communication and presentation skills
• Strong project management skills, with an ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
• Strong ownership mindset to do whatever is needed to deliver the best marketing to our customers

For candidates based in the United States, we have three geographic pay zones. For this role, the pay range(s) for this role in each zone is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles.

This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidates experience and qualifications, and location.

Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

$140,400 $190,000 USD

$119,300 $161,500 USD

$98,300 $132,900 USD

Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!

Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.

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