Job Summary:
Zero Gravity Marketing is seeking a Paid Media Coordinator, Programmatic to join our growing team. This role specializes in programmatic advertising and will focus on managing campaigns across platforms like StackAdapt and other demand-side platforms (DSPs). The ideal candidate has a strong foundation in digital media buying, audience targeting, data analysis, and campaign optimization.
Key Responsibilities:
- Work with Senior team members to plan, execute, and optimize programmatic campaigns with DSPs (StackAdapt, etc.)
- Oversee programmatic campaigns across CTV, Display, Audio, etc.
- Monitor campaign performance, adjusting bidding strategies, audience segmentation, and creative rotation for continuous improvement.
- Leverage data-driven insights to optimize targeting, ad placements, and creative elements for maximum efficiency and ROI.
- Implement A/B testing strategies to enhance campaign effectiveness, including audience segmentation, creative variations, and landing page optimization.
- Collaborate with internal teams to ensure seamless execution of programmatic initiatives aligned with client objectives.
- Stay up-to-date on programmatic trends, platform updates, and best practices to maintain a competitive edge in the industry.
- Report and present key performance metrics to stakeholders, providing insights and recommendations for continuous improvement.
- Manage budgets efficiently, ensuring campaigns meet KPIs and deliver measurable results for clients.
Qualifications:
- At least 1+ year of experience in programmatic advertising, paid media, or digital marketing.
- Hands-on experience with StackAdapt or other DSPs
- Strong analytical skills with the ability to interpret data and optimize campaign performance.
- Experience with audience segmentation, lookalike modeling, and contextual targeting.
- Understanding of programmatic buying and data-driven marketing strategies.
- Proficiency in Google Analytics, Google Tag Manager, and other tracking tools is a plus.
- Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
- Bachelor's degree in Marketing, Advertising, or a related field preferred.
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