Overview
We are seeking an innovative, passionate, and highly capable Associate Director, Strategic Data Integration to drive the strategic vision and commercialization of our cloud-based and AI-driven infusion solutions. This role will spearhead the development and launch of cutting-edge applications and partnerships that address evolving customer needs and market trends.
Responsibilities
- Develop and implement comprehensive marketing strategies for future applications and clinical workflows, serving as a subject matter expert in incorporating those solutions into broader BD business objectives.
- Conduct in-depth market research to identify emerging trends, customer needs, and competitive landscape, informing product development, partnership, and marketing strategies.
- Collaborate with cross-functional teams to influence development roadmap and ensure alignment with market needs.
- Create and implement go-to-market plans for new and existing applications and data integrations, including SaaS/cloud transformation and strategic partnerships.
- Develop commercialization strategies across multiple internal teams and third-party partners. Engage with key customers, partners, and influencing bodies to gather feedback, market shape, and ensure our solutions address customers' needs effectively.
- Monitor and analyze the performance of the product portfolio, support regions in driving commercial effectiveness, and adjust strategies to achieve business objectives.
- Spearhead the transition from traditional business models to incorporating and shifting toward AI and SaaS solutions. Shape and elevate industry standards by collaborating with strategic partners and standard-setting entities to improve the interoperability of healthcare information systems.
Education
- Bachelor's degree required with a focus in marketing, business, science, engineering, or a related field; MBA is preferred.
Experience
- 7+ years of experience in product marketing required, preferably in the regulated medical device or healthcare technology industry, with a proven record of commercial launches in cloud-based SaaS solutions. Understanding of medical device connectivity, cloud platforms, and digital health solutions is highly desirable.
- Experience in software solution-integration and managing strategic partner relationships to identify, develop, and launch joint solutions to markets is required.
- Prior experience directly managing product managers is preferred.
- Experience in agile software development is preferred.
- Demonstrated experience leading cross-functional organizations to successful commercialization, including direct and pull-through revenue generation of software solutions is required.
- Flexibility to travel within the US and globally to BD locations, industry events, and customer sites up to 25% of the time is required.
BD requires on-site collaboration for most roles, typically with a minimum of 4 days in-office per week to maintain our culture of excellence. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. Employment may be contingent upon proof of full COVID-19 vaccination where required by location, and accommodations will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions, encourages you to bring your authentic self to work, and supports ongoing learning and growth. To learn more about BD, visit the BD Careers site.
Equal Opportunity Employer
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Salary Information
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively. The final offer is based on experience, education, skills, and location. Salary ranges may vary for Field-based and Remote roles.
Job Function
Industries
- Biotechnology Research, Medical Equipment Manufacturing, and Research Services
To learn more about BD, visit the BD Careers site.
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