Marketing Director
: Job Details :

Strategy and Marketing Plan Development Support the Chief Marketing Officer (CMO) in developing the annual brand plan and manage the strategy for the LALA brand for all package types and channels. Collaborate with the Agencies to carry out effective promotional and communication plans that are in line with the LALA annual operating plan, brand positioning and identity. Provide clear vision for the brand. Support cross-functional project teams that will develop and execute the annual brand plans, including internal and external partners. Contribute to the activation of the LALA brand plan by launching integrated marketing campaigns with activation across the marketing mix. Help lead social media strategy and manage external agency. Work with Shopper Marketing Manager to develop sampling strategy across multiple channels including sampling tours/programs and social media implementation. Collaborate with internal and external partners (creative, customer marketers) to develop brand-buildi...Marketing Director, Director, Product Development, Marketing Manager, Marketing, Social Media, Manufacturing, Business Services