Director, Performance & Digital Marketing
: Job Details :

Please Note: This opportunity is based at Guardant Health's U. S headquarters in Palo Alto, California, and is considered Hybrid Work Model-eligible. While applicants open to relocation may be considered, this is not a fully-remote opportunity. Key Responsibilities. Performance Marketing & Media Strategy - Own and optimize paid media investments across Consumer and HCP audiences, including programmatic, search, social, endemic, TV, local and emerging channels. - Partner with Consumer and HCP Marketing leads to translate strategic priorities into integrated, performance-driven media plans. - Manage media agencies to ensure campaigns deliver against ROI and KPI targets, with an emphasis on speed to market, testing, and optimization. - Incorporate data-informed advanced targeting, segmentation, and personalization strategies leveraging AI and marketing automation. - Monitor competitive media trends and adapt Shields media mix to maintain a leadership position. Digital Marketing - Lead we...Marketing, Director, Performance, Digital, Customer Experience, Media, Healthcare