Marketing Consultant - II
: Job Details :

***If interested in the opportunity below please email a copy of your resume to [email protected] ***Position:Marketing Consultant IILocation: New York, NYOnsite Requirement: Hybrid3.5 month initial contract, potential to extend up to 18 monthsDescription:Hybrid schedule, 3 days in office is the expectation.Support the Measurement & Insights team focused on 3P measurement to design and execute measurement to demonstrate the value of Ads media solutions. Manage sales and 3P vendor relationships and initiatives.The Ads team is charged with building a new, outstanding ads organization to establish our client as the premiere platform for advertiser partners, and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core customer needs and develop both foundational and innovative solutions.Job Responsibilities:•Evaluate advertiser campaign goals to recommend the appropriate Ads 3P and/or 1P measurement solutions.•Manage day-to-day study execution with 3P vendors (e.g., sales request, POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in field, managing 3P relationships, analysis, reporting and actionable insights, presentation).•Maintain outcomes database to build out benchmarks and learnings from completed studies.•Contribute to vertical and category best practices and create scalable solutions across key client types.•Support/own relationships with sales counterparts and make measurement recommendations to best illustrate successful outcomes, expand Ads relationship, and optimize campaigns.•Educate internal and external stakeholders on measurement offerings and opportunities through learning agendas and experimentation.•Collaborate cross-functionally and communicate effectively across multiple business functions (planning, account management, ad ops, product, etc.).•Active involvement in identifying measurement needs/gaps, vetting potential 3P partners, and conducting POCs for evaluation.•Track and monitor studies against budget, ensuring costs are pacing with departmental budget.•Develop and partner with PMM/Marketing to create case studies and contribute to creation of larger initiatives such as Playbooks, best practice guides, etc.•Identify and maximize efficiencies in rates/pricing, process, and communication with 3P vendors as well as internal teams.Education:•Bachelors Degree (Required)Work Experience:•4+ years advertising technology and digital marketing measurement experience•2+ years partnership, strategic development and/or partner management experience•2+ years experience in a customer-facing roleKnowledge, Skills and Abilities:•Knowledge in efficiency or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing•Digital media measurement methodologies: Knowledge of attribution methodologies (MTA, MMM, test/control, etc.), A/B testing, demographic modeling, deterministic vs. probabilistic data layering•Direct experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, LoopMe•Proven analytical skills and data-driven mindset•Excellent project management and organizational skills and ability to work autonomously•Strong communication (verbal and written) and storytelling skills•Team player with the ability to build relationships and influence internal cross-functional stakeholders and external partners to achieve goals•Strategic self-starter comfortable designing research strategy and actively engage in hands-on execution•A passion for learning new skills and adopting new methodologies and tools•Ability to lead and handle changing priorities in a complex, fast-paced business environment•Experience communicating project findings to internal and external partners•Accuracy and attention to detail upheld while maintaining efficiencies•Dual TV/Video and digital experience is a plus. DOOH experience a plus. Programmatic ad buying experience a plus.•Solid understanding of the advertising landscape, across all kinds of media channels and methods of buying•Knowledge of quantitative and qualitative methodologiesTechnology Requirements (I.E Programs, systems, etc): Familiarity with airtable, salesforce, tableau, data clean rooms would be nice but not requiredWhat does a typical day look like? (daily tasks): Meetings with Sales/Planning to discuss client objectives/goals/KPIs to make recs about best measurement solutions, meetings with internal teams and vendors to monitor campaigns, creating slides for wrap reports, discussions with the team about POCs, 1P measurement solutions, training, etc.Preferred background/prior work experience?: Experience at ad tech companies or media companies where they managed research vendors and measurement studiesPriority soft skills: Professionalism when interacting with sales and marketers/agencies as well as our vendors. Ability to present. Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a retirement plan (401k or local country equivalent) program. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide. EEO Employer Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-###-####.Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.