Director, Audience & Insights
: Job Details :

As a Director of Audience and Insights you will be responsible for building data solutions within the proprietary dentsu audience platforms to guide insights, strategy, planning, and activation. This role is also responsible for leading the audience strategy across several key d. X brands, working hands on and directly with senior level clients, agency partners, and our teams. You will report to VP, Audience and Insights. Data and Tool Mastery: Being the expert on our proprietary tool and data sets, you will not only be able to utilize the tools and data to their full capacity but able to educate and explain them to other teams and clients. Audience creation: Develop audiences within Dentsu data and through the utilization of 1 PD, CRM, 3 PD, and syndicated data sources. Client advisor: Serve as a strategic advisor to key clients, translating business objectives into audience strategies, being clear on how and why you developed audiences for their goals. Activation facilitator: Working...Director, Client Advisor, Strategic Advisor, Technology, Strategy