Head of Advertising Strategy
: Job Details :

Manage the HBB advertising budget (expected to grow to 3-5% of company net sales)Manage the relationship with external partners to execute campaigns and media buys. Duties/ Responsibilities:Develop and oversee implementation of a comprehensive advertising strategy that spans the marketing funnel and aligns with HBB's strategies and objectives for brand growth. Identify opportunities to test, learn and optimize to drive brand growth, relevance and performance. Act as the primary liaison between HBB and its agency partners, ensuring strategic alignment, flawless execution, and results-oriented collaboration. Partner with agency and internal analytics teams to provide robust measurement frameworks for full-funnel media performance and methodologies for sales attribution and channel optimization. Partner with Product Marketing, Digital Marketing and Creative teams to ensure alignment on business goals, brand and product messaging, and media investment strategy. Foster strong internal partn...Advertising, Strategy, Marketing, Project Management, Budget, Manufacturing, Business Services, Skills