Senior Global Marketing Director - Digital Capabilities & Innovation
: Job Details :

Product Incubation & Delivery. Create a customer-first narrative with an aligned digital product roadmap. Lead the development of new Saas products - identify market gaps and customer pain points where legacy systems or processes create inefficiencies, data silos, and limited visibility. Translate gaps into opportunities solved with new digital products that will create a compelling and unified customer experience. Refine business models (ARR, NRR, CAC/ LTV, payback)Run dual-track agile processes (discovery and delivery) with structured experimentation. Develop data sets and dashboards to measure adoption, usage, and value. Go-to-Market & Commercialization Partnership:Define ideal customer profiles, market segments, and product positioning. Lead pricing and packaging (eg. bundles or tiers), including usage-based or tiered models. Partner with Marketing and Sales to develop GTM plans, enablement playbooks, and adoption programs. Develop and launch multi-channel campaigns leveragi...Marketing Director, Director, Digital, Marketing, Innovation, Customer Experience, Technology