Head of Paid Media
: Job Details :

The California Lottery is looking for a highly experienced and seasoned Head of Paid Media to develop, direct, oversee, and lead the day-to-day management of the Lottery's paid media plans and efforts. Under the general direction of the Chief of Consumer Marketing, the Head of Paid Media leads the team responsible for the creation, coordination, implementation and optimization of paid media plans that include all forms of traditional, digital and social media advertising. The work that the Head of Paid Media is responsible for will help to build the awareness of the Lottery brand, motivate consumers to play Lottery games, and increase player loyalty to generate contributions to education. This position is a eligible for telework. The candidate for this position must reside in California. Upon employment, the Head of Paid Media will be assigned a Lottery office location near their residence that will serve as their main office location. The candidate may be required to travel to Lottery headquarters in Sacramento, CA for business occasionally as well. About Us The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state's general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by our players goes back to local communities in the form of contributions to public schools and colleges, prizes and retail compensation. In fiscal year 2023-24, the California Lottery generated sales of more than $9 billion with over $2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers games and several draw games, including jackpot games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot. When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery? People are drawn to the Lottery because we: • Are an energetic, creative, and talented team • Value diversity and inclusion in the workplace • Empower team members to bring their knowledge, expertise, and innovation • Recognize individual and team contributions • Support the importance of work-life balance • Invest in the professional development of our team members • Are dedicated to preserving our environment by lowering our carbon footprint This position requires a current Staff Services Manager III exam. If you need to take the exam or if your score has expired, click here to gain list eligibility. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate's ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under Minimum Requirements. It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission. You will find additional information about the job in the Duty Statement . Working Conditions

Schedule: Monday-Friday, 8:00 am to 5:00 pm

Travel: Occasional

Other: Work during evenings or weekends may be occasionally required

Minimum Requirements You will find the Minimum Requirements in the Class Specification.

• STAFF SERVICES MANAGER III

Additional Documents

• Job Application Package Checklist
• Duty Statement

Position Details Job Code #: JC-488772 Position #(s): 358-###-####-XXX Working Title: Head of Paid Media Classification: STAFF SERVICES MANAGER III $9,572.00 - $10,867.00 New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable. # of Positions: 1 Work Location: United States Telework: Hybrid Job Type: Permanent, Full Time Department Information The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state's general fund. Our mission is to provide supplemental funding for California's public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and strive to create a work environment that is inclusive, collaborative, and welcoming. We believe in California For All. In fiscal year 2023-24, the California Lottery generated sales of more than $9.2 billion with approximately $2.2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers® games and several draw games, including jackpot games such as Powerball®, Mega Millions®, and SuperLotto Plus® and daily games such as Fantasy 5 and Hot Spot®. Department Website: Special Requirements

• The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.
• The position requires a Background Investigation be cleared prior to being hired.
• If you are basing your eligibility on education, ( ), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent. Transcripts and evaluations may be unofficial ; official transcripts will be required upon appointment . Please redact birthdates and social security numbers.

Application Instructions Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application. Final Filing Date: 9/5/2025 Who May Apply Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s). How To Apply Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below: Address for Mailing Application Packages You may submit your application and any applicable or required documents to: CA State Lottery N/A Attn: Human Resources, JC-488772 700 N. 10th Street MS#6-5 Sacramento , CA 95811 Address for Drop-Off Application Packages You may drop off your application and any applicable or required documents at: CA State Lottery N/A Human Resources, JC-488772 700 N. 10th Street MS#6-5 Sacramento , CA 95811 08:00 AM - 05:00 PM Required Application Package Documents The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is optional. It may be included, but is not required.
• Statement of Qualifications - A Statement of Qualification (SOQ) is required. To be consdered for the position, applicants must submit a SOQ along with their application. Please see the below section for further instructions.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting. Desirable Qualifications In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• Bachelor's degree, preferably with a specialization in marketing, communications, business or related field.
• 5-7+ years of experience in media strategy, planning and buying at a senior or managerial level.
• Strong management experience and ability to lead a team. Must have the ability to provide direction, guidance, motivation and oversight to team members, in order to carry out plans and projects that meet objectives, timeline and budget. Must also have strong team building skills to develop a collaborative performance culture.
• Excellent verbal and written communication skills to communicate and gain alignment of unit programs, projects and efforts with various stakeholders and leadership. Have the ability to weigh competing priorities, manage tradeoffs and evaluate opportunistic new ideas with leadership and stakeholders.
• Ability and experience building successful relationships with internal and external stakeholders to establish collaborative partnerships and work as a collaborative member of the larger Marketing organization.
• Demonstrated experience in developing, implementing, and managing strategic communication and media plans or efforts. Must have the ability to think strategically and tactically.
• Experience working with advertising/media agencies to manage media strategy and plan development, timelines and implementatio . Comfortable communicating with and giving direction to marketing agencies/vendors, and creative staff.
• Have marketing experience in the consumer packaged goods (CPG), entertainment, gaming or lottery industry.
• Thorough understanding of the media landscape and application of research analytics and learning into actionable insights an optimization.

Benefits Benefit information can be found on the CalHR website and the CalPERS website. Please click on the link below to learn about the California State Civil Service Employee Benefits. Benefits Summary Contact Information The Human Resources Contact is available to answer questions regarding the position or application process. Department Website: Human Resources Contact: Human Resources, JC-488772 (916) ###-#### ...@calottery.com Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office. EEO Contact: Equal Employment Opportunity Office (916) ###-#### ...@calottery.com California Relay Service: 1-800-###-#### (TTY), 1-800-###-#### (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device. Statement of Qualification The SOQ is a written narrative response to specific questions that serves as documentation of each candidate's abilities, experience and qualifications for the position. The SOQ should be well written, clear and concise, and respond fully to the questions asked. SOQs must be no more than two (2) pages in length, and typed using no less tha n 12 point Arial font. The SOQ must address the following questions and in order listed below: 1. Describe your experience developing, executing and stewarding paid media plans and buys. You can use specific examples if it helps explains your overall experience in this arena. Please describe the product/brand, critical elements of the project and results. 2. Describe your experience managing or leading a team. In your response, please describe your management style and the number of people under your direction. Position Location The incumbent selected for this position will be headquartered at the nearest Lottery office based on their location. Equal Opportunity Employer The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation. It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.