Job Brief
We are seeking a highly skilled and passionate Marketing Specialist to join our team at First Texas Homes, a leading homebuilder in the Dallas-Fort Worth area. The ideal candidate will have a proven ability to develop and execute marketing strategies that enhance brand awareness, generate leads, and support business growth. If you're creative, data-driven, and eager to make an impact in the homebuilding industry, we'd love to meet you.
Responsibilities:
- Develop, implement, and track marketing programs such as events, digital campaigns and promotions focused on lead generation.
- Work closely with sales, product development and digital marketing specialist to align marketing initiatives and business goals, ensuring effective communication and collaboration.
- Lead project management tasks, from the initial planning to execution and ensure consistent communication across internal teams and external vendors.
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are followed and consistent.
- Update website content, improve user experience (UX) and assist with updates utilizing PHP, CMS or other relevant website tools.
- Write, proofread and edit creative/technical content across different media.
- Collaborate with external vendors and partners to execute and deliver on various marketing tasks.
- Assist in targeted campaigns designed to drive online sales and support the sales team in generating quality leads.
- Manage CRMs, lead flow and reporting of various marketing KPIs.
Qualifications:
- Bachelor's degree in marketing, business administration, communications, or a related field.
- 3-5 years of experience in marketing, preferably in the homebuilding industry.
- Strong knowledge of various marketing and analytics tools such as CRM systems (e.g. Lasso), and content management systems.
- Excellent written and verbal communication skills, with an ability to craft compelling content.
- Strong analytical skills and data driven decision-making.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience working with PHP-based websites and maintaining website content and structure.
Location:
- Full-Time Onsite Position in Dallas, TX.
- Limited travel required based on community events and model home needs.
Why Join Us?
At First Texas Homes, you'll work in a dynamic, growth-focused environment with opportunities to shape the future of our brand. We offer competitive pay, a collaborative team atmosphere, and a chance to make a real impact on the company's success in the growing Dallas-Fort Worth real estate market.