Marketing Specialist
: Job Details :

Direct message the job poster from Calculated Hire

Workforce Strategy & Growth Leader | Driving Growth Through Innovative Recruiting, Change Management & Brand Alignment

Specialist, Performance Marketing Operations

6-month contract (W2, Weekly Pay, Benefits)

Hybrid in NYC (Tuesday-Thursday)

$40/hr. - 40 hours/week

We are seeking a Specialist, Performance Marketing Operations, to join the direct-to-consumer Performance Marketing team with our Top 10 Streaming Client. This role will sit at the convergence of Performance Marketing and Operations and be responsible for day-to-day support of the Performance team.

The successful candidate will have a hyper attention to detail and understand that teammates and partners rely on both quick action and accuracy in their work to execute paid media campaigns. They will be passionate about creating a center of excellence for ways of operating and arent afraid of trying new technologies and new ways of working.

Responsibilities could include, but are not limited to:

Campaign/Ad Execution Based Work:

Ordering/Change Management

• Good understanding of the needs of Performance Marketing, taking ownership of all creative orders and metadata change management requests to impact creative execution and reporting for performance paid media campaigns.
• Communicate with Performance Marketing teams and agency stakeholders the status of campaigns and deliveries and help troubleshoot any blockers for execution.
• Request and facilitate copy requests and approvals for platform copy across all necessary channels.
• Help keep due dates and flight dates up to date when business decisions and environmental factors cause regular change.
• Help reduce creative wastage by ensuring assets are flighting as intended and coming down as needed.
• Ensure assets are being uploaded to platforms we maintain in a timely manner.
• Ensure trafficking instructions are routing assets to the proper destinations.

Ongoing Taxonomy/Reporting Support

• Maintain adherence to performance marketing taxonomy to support agency and analytics teams including requesting and updating campaign and sub-campaign codes for each execution (including tests).
• Understand the relationship between our systems and workflows and how metadata flows through our pipeline to help ensure accuracy at every touch point.
• Attend meetings with advertising partners to learn about platform/industry best practices, new advertising placements and their associated technical requirements.
• Help maintain constantly changing spec database and best practice documentation. Communicate changes to larger org in timely manner.

Cross-Functional Projects:

• In meetings between cross-functional stakeholders, help coordinate on agendas, recaps, and tracking actionable next steps (both internally and externally).
• On operations-based projects, be the relationship owner between all parties including agency (and when necessary, ad-partners and third-party vendors).

Qualifications/Requirements:

• Candidates should have 1+ years experience working supporting paid digital marketing teams in an operations capacity.
• An understanding of digital channels, platforms and promotional assets utilized by large scale media companies in digital marketing campaigns.
• Prior experience supporting media agencies.

Desired Characteristics:

• Excellent interpersonal skills, with the ability to communicate (verbal and written) effectively and efficiently across disciplines with colleagues and stakeholders.
• An unwavering attention to detail and strong organizational skills.
• Experience with AirTable.

Seniority level

• Seniority level Associate

Employment type

• Employment type Contract

Job function

• Job function Project Management and Marketing
• Industries Entertainment Providers and Broadcast Media Production and Distribution

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Inferred from the description for this job

Medical insurance

Vision insurance

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