Marketing and Content Manager
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General DescriptionThe Marketing and Content Manager serves as the voice of Discover Crystal River across all digital platforms, crafting and executing strategies that promote the destination's brand, attract visitors, and engage audiences locally, nationally, and internationally. This role combines creativity with analytics, ensuring that all content aligns with Discover Crystal River's mission to position Citrus County as Florida's premier destination.Creates, curates, and manages high-quality multimedia content—including, but not limited to, photography, videography, graphics, and written copy—optimized for each platform. Develop campaigns that inspire travel, showcase the area's unique attractions (including manatee viewing, scalloping, kayaking, fishing, and cultural events), and strengthen community partnerships.The primary schedule for this full-time position is Monday through Friday, 8:00 AM to 5:00 PM.Essential Functions

• Develops and executes a comprehensive social media strategy across platforms such as Facebook, Instagram, X (Twitter), YouTube, and LinkedIn.
• Plans and produce engaging written, visual, and video content that aligns with brand messaging and campaign goals.
• Manages the content calendar and schedules posts to optimize audience reach and engagement.
• Monitors and responds timely to online comments, questions, and reviews to foster positive community relationships.
• Collaborates with organizations, public relations firms, photographers, videographers, influencers, and tourism partners to source compelling destination content.
• Tracks and reports performance metrics, using insights to adapt strategies and improve results.
• Stays current on tourism marketing trends, emerging social platforms, and algorithm changes to keep Discover Crystal River competitive.
• Supports public relations, event coverage, and marketing initiatives, as needed.
• Develops and maintains digital asset library.
• Manages and processes media inquiries.
• Assists in the development and hosting of familiarization tours for both media and influencers.
• Attends tradeshows, events, and outreach opportunities.
• Provide website support and integration.
• Assists in the development of marketing and public relations strategies.
• Performs other duties as required.

Minimum RequirementsEducation, Training, and Experience

• High School Diploma or GED equivalent.
• Bachelor's degree in marketing, public relations or journalism or related field preferred.
• Four (4) years' experience in promotion of hospitality/tourism related industry.
• A comparable amount of relevant training, education and/or experience may be substituted for the above qualifications.
• Proven experience in social media management, content creation, and digital storytelling—ideally within tourism, hospitality, or destination marketing.

Skills And Abilities

• Strong photography, videography, and editing skills.
• Ability to travel (local or international as needed).
• Requires strong organizational skills.
• Requires ability to maintain courteous and effective relations with County staff, elected officials, community interest groups and the public.
• Ability to effectively communicate (verbally and in writing) in a clear, confident manner using proper grammar.
• Must have strong working knowledge of computers and be proficient in the use of Microsoft Office Suite of Products (i.e., Outlook, Word, Excel, etc.).

Certificates, Licenses, and Registration

• Valid Florida Driver License (or must obtain within 30 days of establishing residency in Florida), or valid Florida Identification Card is acceptable only for positions not required to drive a county vehicle.
• Must have or be able to obtain within 90 days certification in FEMA National Incident Management System (NIMS) courses:
• IS-100.c: Introduction to the Incident Command System (ICS); and
• IS-700.b: An Introduction to the National Incident Management System

Physical Requirements/Work Environment

• Requires sitting most of the day.
• The job involves frequent lifting and carrying up to 10 pounds, and occasionally up to 50 pounds.
• The job requires frequent balancing, and occasional bending and reaching above shoulders.
• The job requires the completion of tasks that involve frequent typing and occasional simple grasping.
• The job requires normal visual acuity and field of vision, depth perception and color vision, hearing, and speaking.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Emergency Response/Recovery Activities

• All employees will be required to work before, during, or after an emergency. During an emergency, employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location, and work schedule to fit the needs of the County and its citizens. Emergency response duties may also include driving and/or operating a county vehicle or equipment and employees must obey all safety policies, and roadway rules and laws.

Supplemental InformationBasis of Rating: Applications will be carefully reviewed to assess each individuals' qualifications. Selected persons will be interviewed to determine who will be hired for the job. The kind and length of related work experience, training and education shown on the application will be an important consideration in the screening process.Must successfully pass a criminal background check. Drug screens will be in accordance with the Drug Free Workplace Act and/or the Omnibus Transportation Employee Testing Act of 1991.Citrus County, Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.Citrus County, Florida Board of County Commissioners (BOCC), is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), marital status, citizenship, physical or mental disability, genetic information, veteran status, or any other protected trait.Applicants requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the Citrus County, Florida Board of County Commissioners in advance to allow sufficient time to provide an accommodation.Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans' Preference will receive preference in employment for vacancies and are encouraged to apply. Candidates claiming Veterans' Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214) along with any other documentation as required by Rule 55A-7, Florida Administrative Code.Pursuant to Chapter 119, Florida Statutes or the “Public Records Law,” applications, resumes and personnel records are subject to public inspections. Details regarding the “Public Records Law”/ “The Sunshine Law” / Florida Statutes and the statutory exemptions are available on websites such as the Florida Office of the Attorney General, Florida Senate and Florida Legislature. Additionally, Citrus County Board of County Commissioners Public Information section is located on our website.The Citrus County Board of County Commissioners provides a comprehensive benefits package.Medical Insurance - (Carrier: Florida Blue): Employee Premium is $50.00 monthly. Dependent coverage is available with bi-weekly premiums (please review detailed premiums using the link below).

• Wellness Incentive: New Hires will have the option of submitting to a nicotine test during the pre-employment physical. Those that are nicotine free will receive a $50 wellness incentive monthly applied towards their health premium costs. New hires that are not nicotine free are eligible to receive the wellness incentive once a tobacco cessation course has been completed and the Employee Health & Wellness Center is provided with a copy of their completion certificate.

Employee Health & Wellness Center: Employee Premium is $0.00 when covered under Medical Insurance. Dependent coverage is $0.00 when covered under Medical Insurance.Dental Insurance: Employee Premium is $0.00. Dependent coverage is available with bi-weekly premiums (please review detailed premiums using the link below).Vision Insurance: Employee and Dependent coverage is available with low monthly premiums.Florida Retirement System: Employee contributes 3% of gross salary per pay-period. Option to choose from Pension Plan or Investment Plan. Detailed employer contributions can be found in the link below. Visit myFRS.com for more details.Other Benefits

• Basic Term Life and AD&D Insurance $20,000
• Voluntary Life Insurance
• Dependent Life Insurance
• Long Term Disability Insurance
• Health and Dependent Care FSA
• Employee Assistance Program
• Life Assistance Program
• ComPsych Programs
• Voluntary AFLAC Supplemental Insurance
• Deferred Compensation
• Paid Holidays - no waiting period
• Vacation Leave - accrues each pay period
• Sick Leave - accrues each pay period

Please note that the benefits may not apply to all constitutional offices; please refer to policies for specific information. The County's Personnel Policies, applicable Union Contracts and/or Certificate of Coverage provides detailed descriptions of all available employee benefit programs and stipulations.For a more detailed overview of our benefit package, click here.01Please read the minimum requirements for the position. Assumptions may not be made. Please ensure your applications shows your qualifications such as relevant education, experience, abilities, and certifications. Please choose the most appropriate answer below.

• Yes, I have included relevant education, experience, abilities, and certifications.
• No, I do not have relevant education, experience, abilities, and certifications.

02Please check EACH of the 4 BOXES BELOW to confirm YOUR APPLICATION ARE ACCURATE AND COMPLETE. If the Education section is left blank, your application will NOT be considered. If the Work History section is left blank, your application will NOT be considered. If you upload a resume AND leave the application blank, your application will NOT be considered.

• Education Section
• Work History Section (Including your most RECENT employment). PLEASE BE AS DETAILED AS POSSIBLE, but do not copy and paste job descriptions. STARTING and ENDING dates of ALL previous positions listed on this application. Current and Previous Employer information is provided in full.
• 3 Professional References
• Skills, Certifications, Additional Information Sections (Optional - but highly recommend completing)
• Required Question

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesGovernment Administration

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