Senior Product Manager, Identity Graph (Remote)
: Job Details :

Senior Product Manager, Identity Graph (Remote)

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Senior Product Manager, Identity Graph (Remote)

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Join to apply for the Senior Product Manager, Identity Graph (Remote) role at Jobright.ai

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Job Summary:

Viasat is a company on a mission to deliver connections with the capacity to change the world. They are seeking a highly qualified and strategic Product Manager to lead initiatives in User Identity and Segmentation, focusing on building robust identity solutions that enhance user experience while ensuring privacy compliance.

Responsibilities:

• Define and champion the product vision, strategy, and roadmap for user identity, data storage, segmentation capabilities, targeting taxonomy, and efficacy measurement capabilities within our product ecosystem.

• Conduct in-depth market research, competitive analysis, and gather customer insights to identify new opportunities and inform product decisions.

• Translate complex business problems and user needs into detailed product requirements, user stories, and use cases.

• Collaborate closely with engineering, data science, and design teams throughout the product lifecycle, from ideation to launch and iteration.

• Partner with legal and privacy teams to ensure all identity and segmentation solutions are aligned with global privacy regulations (e.g., GDPR, CCPA) and industry standard methodologies.

• Work with sales and marketing to develop go-to-market strategies, product positioning, and sales enablement materials.

• Monitor product performance, analyze performance data, and derive actionable insights to drive continuous improvement and optimize user value.

• Design and implement a series of A/B tests to validate hypotheses, optimize product features, and drive data-driven decision-making for personalization and segmentation strategies.

• Act as a subject matter expert on identity resolution, data onboarding, audience segmentation, and privacy-enhancing technologies within the digital ecosystem.

• Communicate product updates, performance, and strategy effectively to various stakeholders, including executive leadership.

Qualifications:

Required:

• Bachelor's degree or equivalent experience in Computer Science, Engineering, Business, Marketing, or an equivalent.

• 8+ years of product management experience, with at least 2-3 years focused specifically on user identity, data platforms, or audience segmentation in the technology or MarTech space.

• Deep understanding of identity resolution techniques (e.g., deterministic vs. probabilistic matching, DMPs, CDPs, identity graphs).

• Solid grasp of user engagement workflows, personalization methods, measurement, and optimization. (This includes considerations for media content personalization).

• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and a strong commitment to building privacy-by-design solutions.

• Proven ability to define product strategy, create detailed roadmaps, and implement complex projects from concept to launch.

• Strong communication skills, with the ability to explain technical concepts clearly.

• Proficient in data analysis to drive product decisions and evaluate outcomes.

Preferred:

• Experience in Advertising, Digital Media, and/or Aviation industry a plus.

• Familiarity with AdTech concepts such as DMP, CDP, data cleanrooms, contextual and audience targeting, and 1st/2nd/3rd/0-party data.

Company:

Viasat is a global communications company that offers satellite services. Founded in 1986, the company is headquartered in Carlsbad, California, USA, with a team of 5001-10000 employees. The company is currently Public Company. Viasat has a track record of offering H1B sponsorships.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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