Manager, 360 Marketing La Mer NA
: Job Details :

Manager, 360 Marketing

The Este Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Este Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frdric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Position Overview: The Manager, 360 Marketing supports the Director in developing and executing integrated, multi-channel campaigns that drive brand growth, consumer engagement, and product awareness. This role manages the end-to-end process for major marketing initiatives, including strategy, cross-functional coordination, and performance measurement. The ideal candidate is strategic, data-driven, and able to create innovative campaigns that resonate with diverse audiences.

Key Responsibilities

• Product Strategy
• Execute category forecasting, product assortment strategies, and mix of business analysis to align with brand goals and budgets.
• Drive cross-functional decisions to meet launch objectives and deliver high-impact programs.
• Contribute to product strategy with focus on growth, equity, and market trends.
• Consumer & Competitive Insights
• Gather and analyze competitive intelligence to inform innovation and positioning.
• Produce weekly POS, monthly NPD, and other insight reports to guide go-to-market strategies.
• Recommend adjustments to positioning, tactics, and brand strategy based on insights.
• GTM Strategy
• Lead 360 marketing for new launches and core animations from concept to execution.
• Refine pricing, messaging, positioning, and content strategy to enhance brand perception.
• Partner with global teams to optimize O+O assets and ensure merchandising, review generation, and sampling alignment.
• Trade Marketing
• Collaborate with commercial teams on account-specific events, VM, and sampling programs.
• Serve as the expert for assigned accounts to maximize retail performance.
• Apply best-in-class global tactics to innovate retail marketing.
• Visual Merchandising
• Develop VM briefs aligned with brand and sales strategies across online and offline channels.
• Manage timelines and production to ensure flawless execution and consumer engagement.
• Integrated Marketing (Paid, Co-Op, Earned)
• Support integrated marketing strategies across paid, earned, and co-op channels.
• Track KPIs and adjust tactics to optimize performance.
• Team Development
• Mentor junior team members, fostering collaboration, accountability, and high performance.

Qualifications

• Bachelor's in Marketing, Business, or related field.
• 5+ years in marketing, preferably luxury beauty or CPG.
• Proficient in Microsoft Office Suite, with strong data management skills.
• Excellent project management and deadline-driven execution.
• Strong understanding of marketing, merchandising, and consumer insights in luxury beauty.
• Proven cross-functional collaboration skills.
• Leadership potential with ability to guide and develop talent.

Pay Range: The anticipated base salary range for this position is $85,000.00 to $139,600.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Este Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer: It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact ...@Estee.com.