Posting DetailsPosition InformationPosition Number 005136Position Title Assistant Director, Marketing and Communications - 005136Division Marketing and CommunicationsDepartment 100200 - Marketing and CommunicationsMinimum QualificationsBachelor's degree in journalism, communications, marketing or related field from an accredited institution as approved and accepted by the University of South Alabama and five years of experience in marketing, journalism, communications or public relations. Exceptional written communications skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms including, print, online, e-news and social media. Must be able to communicate effectively with diverse students, faculty, staff and the community. Ability to maintain effective working relationships with target audience and general public.Preferred QualificationsJob Description SummaryThe University of South Alabama's department of Marketing and Communications is seeking to hire an Assistant Director, Marketing and Communications. Interested candidates should apply to be considered.Essential Functions
- Develops and executes strategies and tactics that enhance communications.
- Creates engagement among target audiences, and builds overall awareness, engagement and enrollment within the Pat Capps Covey College of Allied Health Professions and the College of Nursing.
- Reports to the Office of Marketing and Communications and works with the deans, faculty and staff of Pat Capps Covey College of Allied Health Professions and the College of Nursing to plan, write, disseminate and measure the impact of compelling marketing messages targeted at prospective and current students, alumni, the community and other audiences about the opportunities, programs, people and events of the two colleges.
- Works independently to produce, edit and distribute news, features, print and electronic marketing materials and social media content as appropriate.
- Acts as the primary liaison between the respective colleges and the Office of Marketing and Communications, ensuring that the marketing and communications needs of the colleges are met within the context of the University brand and marketing standards and plans effective use of central marketing resources in support of these efforts.
- Collaborates with campus offices and division staff members to develop, design and produce publications and printed materials that communicate the activities of campus clients.
- Exercises independent judgment to ensure that University marketing and communications materials include content and communications deemed important by campus leadership and meet best-practice standards for professional design.
- Reviews logo and color usage for compliance with overall marketing and branding guidelines.
- Works with the deans, faculty and stall of each college to plan marketing strategies and campaigns for undergraduate and graduate recruitment that feature academic programs and highlight career opportunities and alumni outcomes associated with the colleges to prospective students in local, state and regional markets.
- Collaborates with the Senior Director of Marketing and Creative Services to develop best practice strategies for creation and design of marketing materials, advertising, print publications, signage, branding materials and electronic communications, among other projects that require involvement by the senior director.
- Collaborates with the Senior Director of Strategic and Executive Communications to develop best practice strategies for creation of print and electronic communication materials and social media initiatives, among other projects that require involvement by the senior director.
- Manages student workers and freelancers, ensuring their contributions meet project objectives, quality standards, branding guidelines and deadlines.
- Enhances the visibility of the colleges in the community through effective marketing and advertising of public and special events such as lectures, symposia, presentations and performances.
- Plans, writes, edits, produces and disseminates a variety of marketing communications materials, including news and features for print magazines, news releases, copy of websites and e-news, copy for presentation and brochures and other marketing materials.
- Plans and executes effective advertising strategies that support the goals of the colleges, including development of advertising plans and budgets and managing paid media campaigns.
- Manages the websites and social media presence of each college in accordance with best practices and in alignment with USA's strategic marketing goals.
- Plans, manages and coordinates social media activities, including creating, scheduling and monitoring posts and updates, and engaging with and responding to social media audiences.
- Assists with the scripting and development of video content, including department or program-specific videos for web or social media.
- Regular and prompt attendance.
- Ability to work schedule as defined and additional hours as required.
- Related duties as required.
Posting InformationNumber of Vacancies 1Position End Date (if temporary)Job Open Date 08/11/2025Job Close DateOpen Until Filled YesSpecial Instructions to ApplicantsWorking Days Monday - FridayWorking Hours 8:00 a.m. - 5:00 p.m.Job Location Main CampusFull-time or Part-Time Full TimeRegular or Temporary Regular#J-18808-Ljbffr