Events and Sports Sales Mgr.
: Job Details :

Event and Sports Sales Manager

ORGANIZATION OVERVIEW

Yellowstone Teton Territory (YTT) is the official destination marketing organization for Eastern Idaho, representing Bonneville, Madison, Teton, Jefferson, Clark, and Fremont counties. Our mission is to promote this spectacular region as a premier destination for tourism, and to increase overnight stays.

POSITION SUMMARY

We are seeking a dynamic and results-driven Event and Sports Sales professional. This is a 12-month contract position with the potential for annual renewals up to 4 additional years. We hope to find a candidate who will thrive in the role and continue with us long-term.

This position will be responsible for attracting and securing new events, sporting events, business conferences, and conventions to the Yellowstone Teton Territory region. The successful candidate will serve as the primary liaison for event organizers, tournament directors, and corporate meeting planners, working to showcase our region's exceptional venues, accommodations, and natural attractions.

This position will report directly to YTT's marketing director, but will work with several other invested partners throughout the region, including but not limited to the City of Idaho Falls, The Idaho Falls Auditorium District, and other partners working toward similar goals.

PRIMARY RESPONSIBILITIES

Event Development & Sales

Identify, pursue, and secure new sporting events, tournaments, conferences, and conventions for the six-county region

Develop and maintain a robust sales pipeline of potential events and meetings

Conduct site visits and familiarization tours for event organizers and decision makers

Prepare compelling proposals and presentations showcasing regional capabilities

Negotiate contracts and terms with event organizers

Relationship Management

Build and maintain relationships with national and regional sports organizations, event producers, and meeting planners

Attend industry trade shows, conferences, and networking events to generate leads

Collaborate with local venues, hotels, and service providers to ensure seamless event execution

Serve as primary point of contact for event organizers throughout the planning and execution process

Market Research & Strategy

Research and identify target markets and event opportunities

Analyze competitor destinations and develop competitive positioning strategies

Track industry trends and emerging opportunities in the events and sports tourism sectors

Help determine Marketing Strategy and budget for the Event Space.

Maintain comprehensive database of contacts, leads, and event calendar in the Simpleview CRM

Partnership & Collaboration

Work closely with local convention and visitors bureaus, chambers of commerce, and economic development organizations

Coordinate with venue operators, hotels, restaurants, and activity providers

Collaborate with transportation providers and local government entities as needed

Support existing events to ensure successful execution and potential growth

COMPENSATION PACKAGE

Base Salary: $60,000 - $65,000 annually

Performance Bonuses: Annual bonuses based on:

Number of events successfully booked

Total room nights generated

Other economic impact metrics

*Final compensation structure to be negotiated and determined upon final contract.

Professional Development: Support for industry conference attendance and continuing education.

Marketing Support: Support for marketing in the Event Space.

QUALIFICATIONS

Education & Experience

Bachelor's degree in Marketing, Business, Hospitality, Sports Management, or related field preferred

Minimum 3-5 years of experience in event sales, sports marketing, convention sales, or destination marketing

Knowledge of outdoor recreation trends and adventure sports market

Proven track record of meeting or exceeding sales goals and targets

Skills & Competencies

Established network of contacts in the event, sports, and meetings industry preferred

Strong presentation and proposal writing skills

Excellent verbal and written communication abilities

Proficiency in CRM systems, Simpleview preferred

Knowledge of event logistics and planning requirements

Personal Attributes

Self-motivated with strong entrepreneurial spirit

Excellent relationship-building and networking capabilities

Detail-oriented with strong organizational skills

While this is a remote position, candidate should reside in Eastern Idaho, and/or the ability to travel frequently within the Eastern Idaho region, and or tradeshows in other areas as needed.

Professional demeanor and appearance for client-facing activities

PROPOSAL REQUIREMENTS

Interested candidates or firms should submit the following:

Candidate Information

Comprehensive resume with relevant experience highlighted

Cover letter addressing specific qualifications for this role

Portfolio of successful events or meetings secured (with metrics where possible)

Three professional references from the events/meetings industry

Approach & Strategy

Proposed approach to identifying and pursuing new event opportunities

Strategy for building relationships within target market segments

Ideas for leveraging the region's unique assets and attractions

Metrics and KPIs for measuring success in the role

Additional Materials

Any relevant certifications or continuing education credentials

Examples of successful proposals, presentations, or marketing materials created

References from previous clients or event organizers worked with

EVALUATION CRITERIA

Proposals will be evaluated based on:

Relevant Experience (30%) - Demonstrated success in event sales and relationship building

Industry Connections (25%) - Established network and credibility in target markets

Strategic Approach (20%) - Quality and feasibility of proposed sales strategy

Communication Skills (15%) - Quality of written materials and presentation abilities

Cultural Fit (10%) - Alignment with organizational values and regional priorities

SUBMISSION DETAILS

Deadline

All proposals must be received by August 22, 2025 at 5:00 PM MST

Submission Method

Submit complete proposals electronically to: ...@freerangeconsulting.net

Subject Line: Event and Sports Sales Position - [Your Name]

Contact Information

For questions regarding this RFP, please contact:

Kristi Baughman: YTT Marketing Consultant

...@freerangeconsulting.net

SELECTION TIMELINE

RFP Release: August 8, 2025

Proposals Due: August 22, 2025