Growth Marketing - Manager / Director
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Trullion is revolutionizing the accounting world with its AI-powered platform designed for finance teams, accountants, and auditors. By automating financial workflows, Trullion increases efficiency, prevents costly oversights, and drives collaboration. Our mission is to build accounting and audit technology that people love, making the industry more efficient, transparent, and human-oriented. Established in 2019, Trullion is headquartered in New York, with offices in Tel Aviv and London. We are backed by Aleph, Third Point Ventures, Greycroft, StepStone Group, and leading global CFOs and global accounting firms, offering a customer-centric experience from speedy implementation to a convenient managed service model.At Trullion, we think big, fostering an environment where ambitious ideas and growth are encouraged. We are committed to truth, ensuring honesty and transparency in all our actions. Hiring diverse talent is key to our values, as we believe that diversity cultivates a culture of innovation. Our supportive culture is dedicated to being on your side, offering excellent work-life balance, personal development opportunities, and comprehensive benefits to our employees and clients.The Growth Marketing Manager or Director will be instrumental in executing Trullion's comprehensive growth and ABM strategy, focusing on our core B2B audiences. This hands-on role requires a solid understanding of digital marketing, demand generation, marketing operations, and content processes to increase organic traffic and drive interest within the enterprise space through programmatic and ABM initiatives, contributing directly to revenue targets. Working collaboratively with cross-functional teams, you will play a key role in implementing short and long-term growth strategies, supporting our ambitious brand elevation and revenue generation goals.Responsibilities:

• Own the strategy and execution of demand generation - full-funnel marketing campaigns to drive awareness, consideration, and conversion. Lead paid and organic acquisition (e.g., LinkedIn, Google) with a focus on CAC and ROI metrics, continuously optimizing through A/B testing and landing page experimentation.
• Own and optimize full-funnel digital marketing strategies to drive significant pipeline and ARR growth.
• Lead data-driven analysis and reporting, transforming insights into strategic recommendations for digital programs.
• Drive the evolution of inbound lead generation and website optimization, developing new digital strategies.
• Collaborate strategically with Marketing, Sales, and vendors to ensure efficient lead flow and budget utilization.
• Guide technical SEO and keyword research initiatives to improve search performance and user experience.
• Develop and scale digital marketing programs, including ABM initiatives, to generate qualified pipeline and increase sales velocity. Align with sales on pipeline goals and lead SLAs and leverage marketing automation (e.g., HubSpot, Marketo) to nurture leads and shorten sales cycles.

Requirements:

• 4+ years of progressive experience in digital marketing in a B2B SaaS environment.
• Strong hands-on experience managing digital marketing channels, tools, and techniques, including email marketing, and supporting SEO, SEM, content marketing, and analytics.
• Ability to manage in-house and external vendors and agencies, PPC, and others.
• Demand generation focus with a proven track record of leading successful pipeline generation and acceleration.
• Prior experience in executing end-to-end ABM and digital campaigns, including LinkedIn, etc., and collaborating effectively with cross-functional teams.
• Proficiency in analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush) and CRM/marketing automation systems (e.g., Salesforce.com, HubSpot).
• Ability to work onsite at the NYC office 4 days per week.

Trullion's US salary range for this full-time position is $130,000-$170,000 + Benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Get in touch with our HR for more information.About us:We embrace our core values in everything that we do:

• Think BIG. We are ambitious, proactive, and we love challenging the status quo.
• Live by truth. We uphold the highest standards of accuracy and accountability.
• On Your Side. We are on this journey together and want to collaborate and empower each other to succeed.
• Committed. Committed to execution. Committed to delivery. Committed to excellence.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesSoftware Development

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