Job Location : Raleigh,NC, USA
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Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company's patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.Brief team/department description:The Associate Director Media Excellence will be a part of the Digital Innovation and Marketing Operations Team (DIMO) and report to the head of DIMO. DIMO's mission is to drive digital transformation within the commercial organization that is rooted in continual enhancements focused on a digital-first mindset, which uses a test & learn culture while balancing operational effectiveness and personalized omni channel customer engagement supporting Azurity' s commitment to ACE (Azurity Commercial Excellence), as we Serve Overlooked Patients.As Associate Director Media Excellence, you will play a pivotal role in shaping and implementing Azurity's Media strategy. The Associate Director of Media Excellence will manage the media agency AOR and lead the strategic development, execution, and optimization of omnichannel media campaigns in partnership with the brand leads and the AOR. This role will serve as the enterprise-wide subject matter expert in media strategy, ensuring alignment with brand strategic imperatives and regulatory compliance while driving innovation and measurable impact. Will have one direct reportPrinciple Responsibilities:Strategic Media Planning: Lead the development and execution of omnichannel media strategies to achieve brand and corporate goals.Agency and Team Management: Manage the media agency AOR and overseeing the work of one media manager to ensure effective media buying and campaign execution.Innovation and Compliance: Driving innovation in media strategy while ensuring compliance with pharma industry regulations, fair balance, internal standards and best practices. Analyze campaign performance and deliver actionable insights to optimize ROI and inform future investment decisions.Cross-Functional Collaboration and Teamwork: Partner with brand teams to understand and support brands strategic imperatives. Foster seamless collaboration between marketing and PMRC to ensure a cohesive and unified approach to media related content and tactics.Qualifications And Education Requirements
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