ResponsibilitiesWe are seeking a dynamic Vice President of Brand Marketing & Creative Services to shape and execute the corporate brand strategy across our organization. This individual will assume a key leadership role in redefining the brand architecture, voice, and narrative of Related Companies, ensuring alignment and consistency across all brand expressions, including real estate development, corporate social responsibility, and employer branding initiatives.This is an exciting opportunity to lead a high-performing team of marketing, design, and creative professionals, while partnering closely with senior executives to amplify the brand's impact across all asset classes. The ideal candidate brings extensive experience as a brand strategist and storyteller, with proven expertise in integrated marketing, digital strategy, and cross-functional team leadership.We'll trust you to:
- Design and direct a holistic brand marketing plan that strengthens our reputation, core values, and business objectives across diverse channels and audiences.
- Refresh our brand's visual style, voice, and market positioning while revising brand guidelines and overseeing trademark management.
- Guide and support a multidisciplinary team responsible for creative direction, design, social media, and digital content creation.
- Orchestrate multi-platform marketing efforts to highlight Related's development portfolio, milestones, partnerships, and community impact.
- Establish the purpose and voice of each social channel; oversee content planning, audience engagement, and platform growth to enhance brand loyalty.
- Work alongside HR and Talent Acquisition to cultivate an attractive employer brand that draws and retains exceptional talent.
- Collaborate with Corporate Communications and Community Engagement to develop and share compelling stories that highlight Related's corporate social responsibility and community involvement.
- Manage marketing budgets and agency collaborations to optimize campaign delivery and maintain high standards.
- Plan and synchronize content development and storytelling to align with major milestones, announcements, and events.
- Promote a culture focused on analytics and continuous improvement within the marketing function.
CompensationThe anticipated base salary range for this position is listed below. In addition to a competitive base salary, you will be eligible to receive discretionary bonus incentives and a comprehensive benefits package.Anticipated base salary range: $250,000 - $280,000Actual base salary within the anticipated range will be determined by several components including, but not limited to, the individual's experience, skills, qualifications, and market factors.Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- 15+ years of progressive experience in brand marketing, preferably with a blend of agency and in-house leadership roles.
- Proven track record in developing brand architecture and integrated marketing strategies for complex, multi-entity businesses.
- Exceptional storytelling, copywriting, and multimedia content development skills.
- Strong digital acumen, including experience with social media, content marketing, and owned media strategy.
- Experience managing and scaling high-performing teams and creative services functions.
- Ability to thrive in a fast-paced, high-growth environment, while influencing across senior leadership.
- Excellent interpersonal, collaboration, and project management skills.
We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at .#TRC #OnsiteOverviewFormed in 1972, Related is the most prominent privately-owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan's West Side.Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at www.related.com.#J-18808-Ljbffr