We're looking for a hands-on, programmatic-savvy Ad Ops Specialist to implement, optimize, and troubleshoot high-scale B2B digital campaigns. You'll assist with end-to-end delivery of client campaigns, leveraging DSPs like Beeswax, LiveRamp audience activation, and major programmatic platforms. The ideal candidate has hands-on experience with ad serving platforms, trafficking, campaign setup, and performance monitoring, ensuring ads are delivered seamlessly across various digital channels.
Key Responsibilities:
Campaign Implementation & Trafficking
- Set up, launch, and monitor display, video, and programmatic ad campaigns across platforms such as BeesWax, DV360, or similar.
- Implement ad tags, pixels, and tracking across publisher and client websites.
- Organize and onboard 1st party data.
Inventory & Impression Management
- Maximize delivery of client campaigns by ensuring optimal ad placement and impression volume.
- Monitor ad inventory levels and proactively manage pacing to meet campaign delivery goals.
Performance Monitoring & Optimization
- Track and report on campaign performance metrics including impressions, viewability, and click-through rates (CTR).
- Troubleshoot under-delivery and resolve ad serving issues swiftly.
Client & Cross-Functional Collaboration
- Work closely with sales, account management, and creative teams to ensure campaign specifications are met and creative assets are delivered on time.
- Serve as the technical point of contact for campaign execution and ad ops best practices.
Quality Assurance & Compliance
- Conduct QA on ad creatives and placements to ensure proper functionality and brand safety.
- Ensure campaigns comply with industry standards, platform policies, and client requirements.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 2+ years of experience in digital ad operations or media trafficking.
- Proficiency with ad servers and platforms such as Google Ad Manager, DV360, StackAdapt, BeesWax, or equivalent.
- Strong analytical skills with attention to detail.
- Previous experience with B2B campaigns is a bonus.
- Excellent organizational, communication, and time management skills.
Preferred Skills:
- Experience with programmatic demand side platforms (DSPs).
- Knowledge of ad verification tools (IAS, MOAT, DoubleVerify).
- Understanding of data privacy regulations (GDPR, CCPA) as they relate to ad tracking.
What We Offer:
- Competitive salary based on experience
- Flexible working environment (remote/hybrid options)
- Opportunities for growth and skill development
- Collaborative and inclusive team culture
About DemandWorks:
DemandWorks' unique demand generation programs enable clients to deliver their content, to the right buyer, at the right time, on any device. With personalized user experience, dynamic content, intent based targeting, mobile optimization, and custom ‘pay for performance' pricing, our clients can be sure of ‘guaranteed response' with some of the best conversion rates in the industry.
Seniority level
- Seniority levelEntry level
Employment type
Job function
- Job functionMarketing and Sales
- IndustriesAdvertising Services
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