Strategic Marketing Manager
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Head of Communications / Operations at Lack + Daily - Marketing Recruiting Experts with a focus on CPG and Beyond

Northern NJ

Hybrid: 1-2 days in office per week

Our client is a fast-growing, award-winning beauty and skincare brand known for its clean, lanolin-based formulas and cult-favorite lip treatments. Rooted in natural ingredients and minimal, effective formulations, the company has built a strong global following thanks to its commitment to sustainability, transparency, and uncompromising product quality. With distribution across major retailers and a strong DTC presence, this brand offers a unique opportunity to contribute to a mission-driven business at the intersection of beauty and wellness.

The Strategic Marketing Manager is a highly creative and strategic role, with executional accountability across multiple brand touchpoints. The Strategic Marketing Manager will assist in building the architecture of brand equity and cultural relevance in North America. In conjunction with the Brand Director, this person will lead the vision, strategy, and execution of all integrated marketing and public relations efforts, managing brand storytelling across influencer relations, media, social, events, and retail. The role is a high-impact blend of strategy and creativity, supporting both consumer awareness and retailer visibility. They will manage a Social Media Manager and work directly with the North America Brand Director to shape perception, drive sales, and make assigned brand a cool must-have in beauty.

Qualifications:

• Experience in beauty, luxury beauty, or fashion marketing.
• Proven success managing brand public relations, brand campaigns, social, and influencer partnerships.
• Strong network of U.S. beauty media, influencers, celebrity stylists, and industry contacts.
• Deep understanding of the cultural mood and evolving consumer behaviors.
• Highly organized, agile, and able to manage multiple projects at once.
• Excellent communication and presentation skills.
• Strategic thinker with hands-on executional skills.
• Experience in event planning, trade shows, retail marketing, and cross-functional project leadership.
• Passionate about beauty, clean formulations, and emerging trends.

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Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesPersonal Care Product Manufacturing

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