Advertising Senior Account Executive
: Job Details :

Advertising Senior Account Executive Digital Out-of-Home (DOOH) Sales: New York, NY

Are you a DOOH expert with a passion for digital innovation in retail spaces? Are you energized by converting prospects into strategic partnerships? Are you ready to join a fast-growing commerce media network built on purpose and performance?

Be part of a pioneering digital media organization at the intersection of fintech, multicultural marketing, and retail media. As we continue to scale our Western Union Media Network (WUMN), we're looking for a high-performing DOOH Senior Account Executive to drive revenue growth and deliver impactful digital out-of-home advertising campaigns in high-traffic urban and retail environments.

In this role, you will be responsible for securing new advertising partners, managing relationships with key clients, and activating demand across WUMN's digital out-of-home (DOOH) channels including urban panels and place-based digital screens located in high-footfall retail locations.

This is a revenue-driving, client-facing sales role that requires a deep understanding of the DOOH ecosystem, including programmatic partners (e.g. Vistar, PlaceExchange, Broadsign), retail media buying, and audience targeting. The ideal candidate will have a strong rolodex of DOOH agency buyers and brand-direct clients, especially in local and regional markets, and be adept at building integrated media campaigns that align with advertiser goals. Experience working with retail-based digital networks is highly preferred.

Role Responsibilities:

Business Development & Sales:

• Prospect, pitch, and secure new advertising partnerships across national, regional, and local accounts.
• Develop and execute a personal sales strategy to grow revenue across WUMN's DOOH footprint.
• Cultivate demand through direct client outreach, agency relationships, and programmatic platform engagement.
• Collaborate with DOOH SSPs and DSPs, managing partner relationships and driving monetization opportunities.
• Achieve and/or exceed monthly, quarterly, and annual sales targets.

Account Management & Relationship Building:

• Manage a portfolio of key accounts, ensuring long-term client satisfaction and repeat business.
• Serve as a consultative partner to clients, educating them on the value of DOOH in retail media and commerce marketing.
• Collaborate with AdOps, Data Strategy, and Marketing teams to build solutions aligned with client objectives.
• Provide regular campaign insights, performance updates, and optimization recommendations.

Campaign Development & Execution:

• Respond to RFPs and media briefs with data-informed proposals and innovative creative ideas.
• Advise on audience targeting, measurement, and cross-channel integration.
• Coordinate with internal stakeholders to ensure seamless campaign delivery, pacing, and reporting.
• Maintain accurate records and forecasts in CRM systems.

Role Requirements:

• 5-8 years of experience in DOOH advertising sales, with 23 years focused on digital, programmatic, or retail media.
• Proven success in new business development and key account growth.
• Existing relationships with DOOH-focused agencies, buyers, and brands is a must.
• Familiarity with selling media in or around physical retail environments.
• Self-starter mentality with the ability to thrive in a fast-paced, high-growth, collaborative environment.
• Deep understanding of the DOOH landscape, including programmatic buying, SSP/DSP relationships, and campaign performance metrics.
• Strong negotiation, presentation, and storytelling skills.
• Proficiency with CRM tools (Salesforce preferred) and media planning platforms.
• Bachelor's degree or equivalent experience in business, marketing, media, or a related field.

Preferred Experience:

• Prior roles at companies like GSTV, Grocery TV, Atmosphere, or other retail-based DOOH providers.
• Experience working with or through platforms like Vistar, PlaceExchange, or Broadsign.
• Knowledge of multicultural marketing or audiences is a plus.

Join us and help shape the future of digital media at the intersection of retail, fintech, and culture. Western Union powers your pursuit.

We make financial services accessible to humans everywhere. Join us for what is next. Western Union is positioned to become the world's most accessible financial services company transforming lives and communities. We are a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You will have plenty of opportunities to learn new skills and build a career, as well as receive a competitive compensation package. If you are ready to help drive the future of financial services, it is time for Western Union.

Salary: The base salary is $120,000 - $145,000 USD per year. Total on target compensation combines base salary with a high-impact commission structure that aligns with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits: You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Your United States specific benefits include:

• Family First Program
• Flexible Time off
• Medical, Dental and Life Insurance
• Tuition Assistance Program
• Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, solve problems together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.