Location: Malvern, PA (Remote but must be within range of Malvern)
Duration: 4-month Contract
Pay Rate: $30/hour on W2
Hours: M-F 9AM to 5PM
Responsibilities:
- Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, keyword research organic and paid.
- Participates actively in campaign kick-off meeting, ensures complete understanding of campaign brief, intent, and details
- Accountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), set up emails and flow, search ads, vanity URLs/redirects
- Consults on content and creative execution for web, emails, search ads, of web within pre-designed templates. Answers channel-specific questions and recommends data-driven solutions based on best practices
- Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams
- Ensures campaign flow, roll-out and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation. Engages experts (SMEs) as appropriate to bring campaign to production. Ensures quality of customer interactions and promotes a best-in-class customer journey
- Prepares and distributes campaign instructions package to countries that are part of the campaign roll-out, collects any country feedback or additional requirements, coordinates additional needs back to BA or region
- Keeps attention on campaign results to capture and further apply best practices. Consults on optimization opportunities