We are a forward-thinking holding company managing a diversified portfolio of innovative, high-growth businesses across wellness, technology, manufacturing, and healthcare. A shared mission unites our brands: to improve lives through smarter, more efficient solutions.
- The Vitamin Patch : Revolutionizing nutrition with cutting-edge, transdermal vitamin delivery systems.
- Reflection Glass : Industry leader in architectural glass solutions for commercial and luxury residential builds.
- Realm Health : Reimagining access to employee health, welfare, and ancillary benefits for small businesses and individuals through affordability, transparency, and technology.
- NRoll Now: A seamless, benefits enrollment platform designed to simplify and humanize the employee experience while streamlining and simplifying benefits admin for employers.
About the role
We're looking for an experienced and strategic Marketing Director to lead growth across this diverse ecosystem. You'll define and execute tailored marketing strategies, drive brand positioning, and create synergies across verticals—from direct-to-consumer health products to B2B SaaS platforms.
What you'll do
- Craft and lead brand and performance marketing strategies across all five portfolio companies.
- Manage multi-channel campaigns including digital, email/SMS, influencer, paid media, and events.
- Build integrated go-to-market plans for product launches and seasonal initiatives.
- Align marketing goals with business development, sales, and product teams.
- Analyze performance metrics and refine strategies to optimize engagement and ROI.
- Hire and mentor marketing team members and oversee agency/vendor partnerships.
- Other duties as assigned
Qualifications
- Bachelor's Degree in Marketing or related field required; Masters in Business Administration preferred.
- 7+ years in marketing leadership roles, preferably across both B2B and DTC brands.
- Proven success building and scaling marketing teams or departments.
- Strong grasp of brand storytelling, conversion funnels, digital advertising, and analytics.
- Experience in wellness, healthtech, enrollment platforms, or SaaS a strong plus.
- Agile, resourceful, and comfortable operating in a startup-to-scaleup environment.
What we offer:
- Competitive salary + performance-based bonuses.
- Ability to shape the future of multiple innovative brands.
- Entrepreneurial culture with a collaborative, purpose-driven team.
- Medical, Dental, Vision, Life, & Disability Coverage.
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