Fanatics Sr Director Of Enterprise Fancash Strategy & Operations
Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with our loyalty currency FanCash the thread that connects fandom across the ecosystem. Our vision is to build FanCash into the currency of sports and connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We're a team that values collaboration, creativity, and the power of sport to unite people worldwide.
Fanatics' Sr Director of Enterprise FanCash Strategy & Operations will develop and own a personalized, strategic approach to the FanCash loyalty currency, as well as effectively create innovative programs to drive deeper engagement with fans. This individual will be an accomplished leader with a deep understanding of the customer lifecycle and the value created through a differentiated loyalty strategy. They will be passionate about creating deep levels of engagement with fans and dedicated to lifetime member relationships. This Sr Director will report directly to the VP, Enterprise Loyalty & Membership and work closely with the highly collaborative executive team across all lines of the Fanatics business.
What You'll Do:
- Lead and manage end-to-end strategy and operations for the FanCash program with focus on full-funnel integration to drive consistency and cohesion across customer touchpoints.
- Scale the utility of FanCash within and outside of the Fanatics ecosystem, to grow new customer acquisition, increased customer LTV and retention across all Fanatics platforms.
- Partner closely with the Fanatics Commerce, Fanatics Sportsbook and Fanatics Collectibles teams to develop a compelling FanCash proposition that unlocks value across the Fanatics enterprise.
- Drive FanCash program performance to achieve target metrics.
- Lead the development and deployment of a FanCash roadmap for new initiatives, targeted towards high value customers to deliver on aggressive growth and retention goals over the next 1-3 years.
- Bring to life the value of FanCash through the creation of an experiences Marketplace, bringing together our differentiated athlete relationships, sports assets, and our passionate fan base.
- Owns FanCash partnership strategy and operations, including partner consultation and onboarding processes, partnerships UI roadmap with both internal and external vendors.
- Work within a matrixed, cross-functional team across multiple, highly complex projects focused on driving the quality of engagement amongst customers and prospects.
- Work closely across other pillars of the Fanatics loyalty program and integrate into the new system.
What We're Looking For:
- 10-12+ years experience across commercial strategy, consulting or marketing functions within a fast-growing consumer business.
- A successful track record in leading loyalty and membership programs, with a deep understanding of and passion for the fan and the customer journey.
- Experience managing and developing fast-scaling, high-performing teams through a period of rapid growth.
- Superior project and matrix management skills, with ability to apply a structured approach across multiple, highly complex, cross-functional projects.
- Excellent quantitative and analytical skills, including the ability to process and understand large data sets, and effectively steer the business based on these outputs.
- Ability to effectively articulate and communicate the Fanatics loyalty story and value proposition both internally and outwards to fans.
- Strong intellectual horsepower; superior reasoning and analytical skills, proven track record of translating insights into actionable strategies.
- ROI-driven decision making.
- Customer first mindset, laser-focused on relentlessly enhancing the fan experience.
- Entrepreneurial with a roll up your sleeves attitude; comfortable with ambiguity. A strong bias to action and ability to work cross functionally with the leadership team.
- Humble, hungry, and a strong collaborator. A true believer in Fanatic's mission, and someone who embodies the values and embraces the goals of the team.
- Intellectually curious, with a desire to learn, understand and grow.
- Exceptional communication skills; strong ability to distill complexity into crisp, easily comprehensible and compelling messaging; capacity for storytelling.
The salary range for this position is $243,750 to $311,250, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.