Vice President for Strategic Enrollment Management/Chief Enrollment Officer
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Vice President for Strategic Enrollment Management/Chief Enrollment Officer

Join to apply for the Vice President for Strategic Enrollment Management/Chief Enrollment Officer role at California State University-Sacramento

Vice President for Strategic Enrollment Management/Chief Enrollment Officer

Join to apply for the Vice President for Strategic Enrollment Management/Chief Enrollment Officer role at California State University-Sacramento

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Recruitment Analyst at California State University-Sacramento

Working Title: Vice President for Strategic Enrollment Management/Chief Enrollment Officer

Classification Title: Administrator IV

Priority Application Deadline: Monday, August 4th @ 11:55pm PST (Posting will remain open until filled)

Position Summary

The Vice President for Strategic Enrollment Management reports directly to the President and is the Chief Enrollment Officer responsible for providing executive guidance, direction, and policy formation for enrollment management functions at Sacramento State. As a member of the President's Cabinet, this position participates in institution-wide planning and supports the university's mission and goals through strategic leadership of a comprehensive enrollment management unit.

The VP provides direct leadership and oversight across multiple units: Enrollment Operations, Admissions and Outreach, Financial Aid/Scholarships, Office of University Registrar, Imaging Data Processing, and Student Services Center & Financial Wellness, including other areas related to admissions and outreach such as international programs. The position provides comprehensive direction and oversight to ensure consistent approaches and streamlined operations across all departments within the unit. Additionally, the VP has full fiscal responsibility for developing and overseeing large and complex budgets with multiple funding sources, aligning resources with strategic priorities, and maximizing effectiveness across all initiatives, projects, and departments.

The position works closely with the Provost and the Academic Affairs Division to enrich the student learning experience both in and outside the classroom. Collaborative efforts with the Provost, Academic Deans, and faculty are essential to ensure effective planning results in the University's enrollment goals being met across all academic areas of study. This role requires extensive coordination with other Vice Presidents and divisional leaders to streamline services, remove barriers, enhance equity and inclusion, support student success experiences, and shape enrollment growth in support of the university's strategic plan and financial sustainability.

For more information, the leadership profile for the Vice President for Strategic Enrollment Management/Chief Enrollment Officer is included

vp-em-leadership-profile.pdf

FLSA: Exempt (Not eligible for overtime compensation)

Anticipated Hiring Range: $21,667 per month - $25,000 per month, commensurate with the candidate's education, experience, skills, and training.

CSU Classification Salary Range: $10,106 per month - $32,441 per month

Best-in-class Benefits: Click here to learn more

CSU Total Compensation: Click here to learn more

Salary Grade/Range: 1

Recruitment Type: At-Will

Time Base: Full-Time

Work Hours: Monday-Friday; 8 a.m. - 5 p.m.; weekends and evenings as needed.

Department Information

Working under the Division of the President, Enrollment Management is fully committed to the mission and core values of Sacramento State. We understand the student experience from prospect to career and make it a top priority to ensure each student has a well-informed and positive educational journey. By reducing administrative barriers, maintaining the integrity of student records, leveraging technology to enhance student services, and providing proactive communications, Enrollment Management works tirelessly to create positive, long-lasting experiences for Sacramento State students.

Learn more about Enrollment Management at

Required Qualifications

Education

• Master's degree in a related field from an accredited university or demonstrated equivalent work experience.

Experience

• Five (5) years of leadership experience in enrollment management, chief marketing, or a closely related field.
• Experience developing and executing comprehensive brand strategies and positioning that drive increased lead generation, improved audience conversion (moving prospects to customers), or enhanced market share in competitive environments.
• Experience with fiscal and personnel management in complex organizational environments.

Knowledge, Skills, Abilities

• Knowledge of brand management and reputation building; ability to leverage Sacramento State's designation and student success programs to develop comprehensive enrollment marketing campaigns that drive measurable enrollment growth.
• Ability to conduct comprehensive market analysis and population assessments to inform strategic enrollment planning and achieve sustainable student body composition across diverse demographics, including traditional students, adult learners, international populations, working professionals, and specialized pipeline programs.
• Knowledge of and understanding of youth culture, trends, and generational marketing approaches; ability to adapt enrollment strategies based on emerging trends and optimize student journey touchpoints from awareness to enrollment.
• Demonstrated familiarity with current and emerging technologies relevant to enrollment management, such as CRM systems, predictive analytics, digital marketing platforms, and generational-oriented communication channels; ability to evaluate and implement new technologies to enhance recruitment effectiveness.
• Understanding of sensitivity and commitment to educational equity within the context of enrollment management, ensuring inclusivity and diversity in student recruitment and retention efforts.
• Ability to think clearly and execute sound decision-making under tight deadlines or high-stress situations.
• Demonstrated ability to build and direct complex financial, human resources, and management information systems relevant to enrollment management.
• Possess expertise in political acumen; knowledge of and ability to understand governance structures, particularly as they relate to enrollment management decision-making processes and stakeholder engagement.
• Excellent interpersonal and communication skills, both written and oral; ability to foster collaboration and engagement between internal/external constituencies.
• Ability to develop strategic partnerships with K-12 districts, community colleges, employers, and community organizations.
• Demonstrated passion and commitment to the mission, vision, and values of Sacramento State.
• Commitment to maintaining a welcoming and inclusive work environment with diverse colleagues and constituents, including faculty, students, staff, and members of the community.

Preferred Qualifications

• Experience implementing successful enrollment growth strategies in higher education institutions, resulting in increased student enrollment and retention rates.
• Experience utilizing data analytics and research methodologies to inform enrollment management strategies and decisions, leveraging insights to drive improvements in recruitment, admissions, and student success initiatives.
• Experience in higher education administration, including fiscal and personnel management in a unionized environment.
• Experience implementing inclusive recruitment and retention strategies to support underrepresented student populations.
• Thorough knowledge of enrollment management policies, practices, priorities, and trends in the CSU system, the state, and the nation.

Documents Needed to Apply

Resume and cover letter.

Failure to upload required documentation may result in disqualification.

Sacramento State is located in the heart of California's capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the “Farm-to-Fork Capital,” is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State proudly serves as a Hispanic-Serving Institution (HSI), Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and is recognized by the California Legislative Assembly as a Black-Serving Institution . The university enrolls around 31,000 students from the Greater Sacramento Region, throughout California, across the nation, and around the world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission:

“As California's capital university, we transform lives by preparing students to lead, serve, and succeed. Sacramento State will be a welcoming, caring, and inclusive leader in education, innovation, and engagement.” As the regional hub of higher education, Sacramento State is dedicated to learning and student success ; teaching, research, scholarship and creative activity ; justice, diversity, equity and inclusion ; resource development and sustainability ; dedicated community engagement , and wellness and safety .

As evidenced by the values embedded in our Hornet Honor Code , Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.

Seniority level

• Seniority levelExecutive

Employment type

• Employment typeFull-time

Job function

• Job functionEducation and Training
• IndustriesHigher Education

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