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Job Description
As a Senior Web Analytics Analyst, you will play a critical role in optimizing our digital experiences and informing key business decisions through data. Your insights will drive strategic enhancements in user engagement, lead generation, and conversion, supporting monthly and quarterly business reviews. This high-impact role requires strong technical skills, business acumen, and effective communication across stakeholders — from individual contributors to senior executives.
Key Responsibilities
Web Performance Analysis: Analyze website and landing page performance to identify trends, conversion barriers, and optimization opportunities. Monitor KPIs and develop dashboards to track performance against goals.User Behavior Insights: Investigate on-site user behavior using clickstream data, session recordings, and funnel analysis. Develop actionable recommendations to enhance UX and drive qualified lead conversions.Business Reviews & Reporting: Prepare and present findings and strategic recommendations in Monthly and Quarterly Business Reviews. Synthesize complex data into clear narratives for stakeholders.Forecasting & Market Trends: Evaluate customer and market data to forecast demand and recommend strategic adjustments. Collaborate with marketing, sales, and product teams to align insights with strategies.Data Strategy & Infrastructure: Leverage tools such as SQL, Tableau, and Snowflake to access, transform, and visualize data. Ensure data quality and consistency across platforms.Natural Language Insights: Collect and prepare text data from AI agent conversations. Apply text analysis techniques such as sentiment analysis, topic modeling, and keyword extraction.Qualifications
- Bachelor's or Master's degree in Data Science, Analytics, Marketing, Economics, or related field.
- 5+ years of experience in web/digital analytics, preferably in B2B tech or SaaS.
- Expert proficiency in SQL, Tableau, and data warehouses like Snowflake.
- Experience with web analytics platforms (Google Analytics, Adobe Analytics).
- Understanding of B2B marketing, sales funnels, customer journeys, and digital metrics.
- Ability to communicate insights clearly to technical and non-technical audiences.
- Experience presenting to large audiences, including executives.
- Strong critical thinking, problem-solving, and project management skills.
Seniority level
Employment type
Job function
- Research, Analyst, and Information Technology
Industries
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Location: Detroit, MI | Salary: $120,000-$150,000 | Posted: 2 weeks ago
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