Director, Applied Analytics
: Job Details :

As part of the larger Advanced Analytics & Insights (AAI)department, the Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Director serves as the main point of contact for digital media measurement and analytics for our client. This Director, Advanced Analytics will be responsible for using data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization. The Director uses data to quantify digital campaign performance and answer key business questions to inform media planning and buying. Responsibilities Execute, manage, and deliver best-in-class measurement to inform media buying Develop, manage, and mentor a team and lead strategic efforts and departmental vision Develop approaches to a...Director, Analytics, Media, Research, Measurement, Project Management, Business Services