Job Location : Greenville,NC, USA
Job DescriptionThe Marketing Manager will work on the conceptualization, creation and delivery of a dedicated marketing proposition and bespoke initiatives for our accounts. Working at both at a central and site level to ensure effective activation and ongoing measurement of success. You will work in conjunction with the internal and external partners to ensure initiatives and practices are launched in a timely and effective manner to drive customer happiness and in turn cash sales. The role holder will be passionate about building tailored propositions for a variety of business sectors and clients, improving all aspects of our food and hospitality across a variety of internal and external platforms.Please note this is a on-site position located in Greenville, NC. #FS-400Job ResponsibilitiesLeadership:Act as an ambassador and guardian for the Aramark brandCollaborate closely with colleagues in the wider Northern European region to ensure standard methodology and great ideas are sharedCarry out ad-hoc projects as requiredClient Relationship:Implementation of customer centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotionsResponsibility for in house customer experience and happiness measurement tool, launching into new sites and supporting existing units. The successful candidate will be required to manage the reporting monthly and present to the wider Aramark Northern European marketing team.Contribute to the creation of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states.Develop and deliver a program of consumer engagement activities that deliver business objectives (awareness, participation, spend, day part, happiness, and fun/engagement)Work with the internal Purchasing team to harness supplier relationships to drive sales and budgets to support the marketing and promotional initiatives.Own the internal IP library ensuring all artworks are handled and shared with key internal partnersEfficiency:Deliver promotional campaigns on a cyclic basis working three months in advance. Publish an events calendar and link with social media channels to ensure effective communication and awarenessDevelop training programmes for the Operations Teams on key marketing fundamentals such as upselling, merchandising and displays, planograms, packaging and labeling etc.Develop Brand Standards Manuals, a tool kit that provides Operations with all the vital tools to successfully implement and operate internal propositions to the agreed standardsWork with internal partners and external agencies to develop a programme of customer insights and research using qualitative and quantitative reasoning and questioning to bring richer insight into our proposition developmentWork to develop a marketing and awareness plan around our corporate CSR strategyDevelopment and co-ordination of internal fundraising/marketing campaignsFinancial Performance:Produce commercial case studies on propositions, promotions, new installations, food concepts and other customer facing activity to include in bids and tendersWork with external design agencies to produce effective marketing point of sale collateral and supporting documents.Produce quarterly food trend reports to circulate around the businessWork closely with the internal sales team to provide marketing collateral and examples for inclusion in bids and tendersRoll out 'Centre?s of Excellence'; showcasing the best in branding, merchandising and retail excellence to further develop our teams by showing 'outstanding?Compliance:On site audits to ensure effective implementation of central marketing initiativesQualifications3-4 years' experience in similar role.A formal Marketing / Business QualificationUnderstanding of the marketing mix and its application in a food service environmentExperience within world-class B&I operationsProficient English - written and spokenStrong creative skillsExcellent attention to detailAbility to be able to prioritise tasksExcellent IT skillsStrong social media skillsStrong communication and interpersonal skillsPositive, can-do demeanorAbility to work to tight deadlinesAbility to work under own initiativeAble to effectively articulate decisions and present to an audienceFull Driving license and ability to travel crucialAwareness of customer insight and latest market trendsEducationAbout AramarkOur MissionRooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law. About AramarkThe people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing -a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at connect with us onFacebook,InstagramandTwitter.