Senior Manager, Paid Social Media Activation
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Senior Manager, Paid Social Media Activation Join to apply for the Senior Manager, Paid Social Media Activation role at the LEGO Group .Get AI-powered advice on this job and more exclusive features.Job Description Ready to shape the future of digital advertising for the LEGO Group in the Americas? The Global Media Activation Team needs an experienced media leader to drive paid social media strategy and activation.If you're a skilled people leader with expertise in social media advertising and a passion for crafting world-class campaigns, this is your opportunity!Core Responsibilities Serve as the key regional partner to Business Unit Leads, overseeing paid social media timelines, campaign execution, and performance updates, with a strong focus on YouTube and other Paid Social platforms.Translate global marketing plans into tailored regional paid social media strategies, guiding platform mix, budget allocation, targeting, ad formats, and flighting while ensuring alignment with global governance standards and regional goals.Manage and provide direction for a regional team that oversees paid social media campaigns in the Americas as the team expands, ensuring alignment with global standards and elevating campaign quality.Oversee media team's pacing, performance, and campaign health, collaborating with analytics teams on reporting, brand lift studies, and performance storytelling for optimizations and insights.Co-create internal playbooks and systems to support the growth of in-house media capabilities, improving workflow and clarity through cross-functional collaboration.Analyze cost-efficiency by tactic/platform to identify areas for smarter media investment.Contribute to global knowledge sharing by packaging regional findings and collaborating with the other regional leads on strategy refinement.Play your part in our team succeeding The Global Media Activation team is at the forefront of shaping how the LEGO Group connects with kids, parents, and fans through digital advertising. This role is pivotal in bringing that vision to life regionally, acting as the go-to expert for paid social media campaign execution, planning, and performance. By supporting local Business Units and integrating global strategy, this position directly contributes to optimizing media spend, enhancing campaign effectiveness, and building robust internal processes that will define the future of LEGO's digital presence.Do you have what it takes? Extensive hands-on experience in digital advertising within brand, agency, ad tech, or platform-side roles, with a focus on YouTube and social media.Proven ability to lead a team of individual contributors or demonstrate leadership potential in managing projects with cross-functional teams.Proficiency with social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, Pinterest, Sprinklr, and others.Strong skills in campaign analysis, insights, and optimization recommendations, with an analytical approach to data.Experience managing paid social campaigns across YouTube, Meta, TikTok, Pinterest, and emerging platforms.Adaptability to evolving processes and structures, energized by building new ways of working.Collaborative and adaptable communicator, comfortable working with internal and external partners.Nice to have Background in digital media planning or account management at a brand, agency, or media partner, with campaign activation experience.Familiarity with advertising on made-for-kids content and COPPA compliance.Additional Details Our workplace offers a hybrid working model, with 3 days in the office per week.No relocation assistance is offered.Compensation The salary range for this position is $124,706 - $187,060, based on responsibilities, market benchmarks, and organizational factors. Benefits and detailed remuneration will be communicated upon offer.Application Note Applications are reviewed continuously. We reserve the right to amend or withdraw the job posting at any time.#J-18808-Ljbffr