Brand Marketing Manager – U.S. Market (Onsite | Full-Time)
Spyne AI | Generative AI for Automotive Retail
Who We Are
At Spyne , we're reimagining how cars are marketed and sold—powered by cutting-edge Generative AI . What began as a bold vision to help auto dealers sell online faster with AI-generated visuals has now evolved into a full-stack, AI-first automotive retail ecosystem .
Backed by $16M in Series A funding from top-tier investors like Vertex Ventures and Accel , we're scaling rapidly:
Live in 47 countries , with aggressive expansion across the U.S. and EU
Launched industry-first AI-powered Image & 360° solutions
Achieved 5X revenue growth in the last 15 months—on track for 3–4X growth this year
Now onboarding 3,000–4,000 U.S. dealerships to our platform
What are we looking for?
As we scale aggressively across the US, we're looking for a Brand Marketing Manager who can build a bold, authentic, and trustworthy voice for Spyne— positioning us as the AI partner of choice for forward-thinking dealers.
What You'll Own
As Brand Marketing Manager, you will lead brand strategy, campaign execution, and storytelling that brings our GenAI-powered platform to life for franchise and independent dealerships alike.
You will build from the ground up:
A brand that resonates , differentiates , and drives demand in the competitive U.S. dealership space.
- Brand Strategy & Positioning: Develop and evolve Spyne's brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.)
- Campaign Development: Lead end-to-end execution of multi-channel brand campaigns showcasing how Spyne's AI drives real ROI—from inventory listings to service lane engagement.
- Content Leadership: Oversee development of high-conversion content: website messaging, case studies, videos, trade materials, email sequences, and more.
- Localized Messaging for Dealers: Adapt our brand voice and assets for regional audiences across Tier 2/Tier 3 cities and dealer groups—making Spyne relevant to every lot.
- Partnership & OEM Marketing: Collaborate with OEM partners, dealer networks, and field teams to amplify brand visibility through co-marketing initiatives .
- Market Intelligence: Stay ahead of dealer sentiment, competitive messaging, and industry trends to proactively shape our brand positioning.
- Brand Governance: Ensure consistency across all touchpoints —from sales decks to product UI copy to conference booths.
What Will Make You Successful
- 3–5 years of experience in brand marketing, strategic comms, or product marketing —ideally in automotive tech , SaaS , or AI-first startups
- Proven track record of building and scaling B2B brands , especially in fragmented and localized markets
- Deep understanding of dealership personas and the psychology of selling into dealer groups
- Experience leading full-funnel marketing campaigns —strategy, creative, messaging, execution
- A knack for storytelling with flawless writing chops and creative judgment
- Ability to work cross-functionally with product, GTM, and design teams
- Comfortable in a fast-moving, ambiguous startup environment where brand is built iteratively
- Deep alignment with Spyne AI's core values : Customer Obsession, Think 10X- Not 10%, Extreme Ownership, Relentless Innovation Machine
Nice to Have
- Experience marketing AI/ML solutions or automotive data platforms
- Exposure to Dealer.com, CDK, Reynolds & Reynolds , or dealer CRM tools
- Past participation in automotive conferences like NADA, Digital Dealer, or NIADA
- Familiarity with ad tech , social strategy , or retail media networks targeting dealers
- Shape the voice of a category-defining AI brand in automotive retail
- A culture built on speed, ownership, and innovation
- Be the first brand hire in the US , with full ownership and visibility
- Competitive compensation + ESOPs + high-impact visibility
- Office in New Jersey with direct access to US leadership and customer-facing teams
- Career acceleration as one of the founding GTM members in the U.S.
If you're a storyteller, strategic thinker, and brand builder at heart —ready to launch and scale a disruptive AI brand across America's auto retail ecosystem—we'd love to meet you.
Apply now and build the future of automotive AI with Spyne .
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