Interim Director of Social Media
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This range is provided by Black Girl Sunscreen. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $95,000.00/yr

Schedule: Monday – Friday

Job Posting: Interim Director of Social Media

Time Frame: 3 – 6 months

Company Overview: Black Girl Sunscreen is the leading provider of sun care for women of color. Launched in 2016, we are in the business of educating WOC about melanoma and sun protection by manufacturing a natural sunscreen that has eliminated all white residue and is infused with organic ingredients. Our mission is to make you look good and feel good in the sun. As we continue to grow, we're looking for bold, strategic thinkers to help elevate our presence and deepen our community connection.

Job Summary: We are seeking a dynamic, highly creative, forward-thinking Interim Director of Social Media to lead our digital strategy and guide a high-performing social media team. This interim role is ideal for a strategic leader who can provide executive-level oversight while supporting the voice and growth of a culturally rich, category-defining brand.

This role requires close collaboration with the Creator & Founder/CEO and key departments to ensure digital content reflects brand priorities, cultural resonance, and evolving consumer behavior.

Position Reports To: Creator & Founder/ CEO

Key Responsibilities:

• Develop and lead the organic social media strategy for BGS across Instagram, TikTok, X and LinkedIn, ensuring alignment with brand values and business objectives.
• Provide strategic leadership and mentorship to the Social Media team, including the Sr. Social Media Manager and content collaborators.
• Oversee performance tracking and reporting, delivering weekly KPI insights and driving agile adjustments to content and platform strategies.
• Collaborate cross-functionally with Marketing, Creative, and E-Commerce teams to support both community engagement and business conversion goals.
• Identify and execute high-impact opportunities, including trend-driven content, real-time engagement, and platform innovations.
• Steer influencer partnerships, UGC integration, and social-first campaign activations in coordination with brand and retail initiatives.
• Ensure BGS maintains a distinct, culturally relevant voice, tailored to each platform's audience and tone.

Qualifications:

• Proven leadership skills, with experience managing teams and guiding creative development.
• Deep understanding of social media analytics, platform algorithms, and the key drivers of engagement.
• Exceptional communication skills and strong cultural awareness, particularly within Black and Brown communities.
• Los Angeles-based, in-person collaboration and content creation.
• Strong alignment with Black Girl Sunscreen's mission, with the ability to authentically represent and advocate for the brand across all platforms.

Other Requirements:

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of experience in social media or digital marketing, preferably within beauty, skincare, or lifestyle CPG sectors
• Track record of success leading consumer-facing social strategies that drive growth across multiple platforms
• Strong management skills with the ability to lead, mentor, and motivate a team.

• Attractive compensation and comprehensive benefits.

• Opportunity to make a significant impact within a rapidly expanding company.

• Supportive, collaborative, and inclusive team culture.

ADA Accommodation

Black Girl Sunscreen is committed to providing equal employment opportunities to all individuals, including those with disabilities. If you require a reasonable accommodation to complete the application process or to perform the essential functions of the job you are applying for, please let us know. Contact Human Resources to request accommodation.

An Equal Opportunity Employer

Black Girl Sunscreen is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeContract

Job function

• Job functionMarketing and Sales
• IndustriesPersonal Care Product Manufacturing

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