Paid Media Strategist
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About The Job

Our client, in the home-improvement space, is seeking a strategic and data-driven Paid Media Strategist to create & own our brand's paid media strategy and translate those skills into real business growth. This role reports to the Vice President, Performance Marketing, and plays a key role in delivering qualified leads to over 300 franchise locations across North America.

Job Description

About the Job:

Paid Media Strategist

Our client, in the home-improvement space, is seeking a strategic and data-driven Paid Media Strategist to create & own our brand's paid media strategy and translate those skills into real business growth. This role reports to the Vice President, Performance Marketing, and plays a key role in delivering qualified leads to over 300 franchise locations across North America.

As the Paid Media Strategist, you will be expected to create synergy between our brand's goals and our digital media efforts as we scale from $250M towards $1B. You'll design the framework and the roadmap that guides our agency partners, establish measurement frameworks for clear reporting, and ensure every dollar spent drives us closer to our $1B revenue goal. You will also begin the transition of our paid media efforts from agency-led to in-house management as we scale beyond $500M.

The Ideal Candidate

• Thrives in a fast-paced, high-growth environment and adapts quickly as business priorities evolve.
• Measures success by pipeline impact and revenue contribution—never impressions or vanity metrics alone.
• Is relentlessly curious—constantly questioning, experimenting with new platforms, channels, and strategies.
• Leverages strong analytical skills to uncover insights, craft data-driven narratives, and influence stakeholder decisions.
• Proactively spots performance gaps, proposes strategic solutions, and takes ownership from ideation through execution.
• Thinks ahead—anticipates outcomes, builds scalable test-and-learn frameworks, and creates repeatable roadmaps.
• Collaborates seamlessly across teams to align media strategy with business goals.
• Brings an entrepreneurial mindset—documenting best practices, playbooks, and future plans for scaling an in-house media function.
• Exhibits strong leadership and coaching skills to mentor peers and build a high-performing media team.

What Success Looks Like

Media Strategy & Planning:

• Build and evolve our paid media roadmap to support revenue, market share, and franchisee growth targets.
• Partner with agencies to develop full-funnel paid strategies including SEM, PMAX, social, display, local service ads, and video.
• Identify gaps in media coverage, audience segments, or channel mix based on performance and trends.

Agency Management & Accountability:

• Serve as the internal owner of media performance, holding agencies accountable to benchmarks (CPL, CTR, ROAS, brand lift).
• Facilitate reviews, optimize proactively, and recommend budgets.
• Align agency execution with internal initiatives and local needs.

Landing Page and Experience Alignment:

• Identify experience gaps and work cross-functionally to improve conversions.
• Provide input on creative, messaging, and user flow.

Media Insights & Improvements:

• Build measurement frameworks tracking performance to business outcomes.
• Translate media data into actionable insights for teams and franchise owners.
• Partner with analytics to refine dashboards using tools like Power BI and Salesforce.

Performance Marketing Results:

• Increase digital lead generation by 15%+ YoY.
• Design and execute pilot campaigns to improve ROI/ROAS.

Internal Education & Future Planning:

• Build confidence among franchise owners through case studies on ROI.
• Lay groundwork for in-house media transition, including skill requirements and playbooks.

Who You Are and What You Bring

Strong Education & Life Experience:

• Bachelor's degree in marketing, data science, or related field, or equivalent experience.

Digital Marketing Experience:

• Performance marketer with experience across platforms like Google, Yahoo, Bing, CTV/OTT, Display, Remarketing, Social, Email.
• Built and scaled campaigns, managed budgets over $300k/month, and improved performance across multiple platforms.

Technical Proficiency:

• Proficient in Google Analytics, Google Tag Manager, Excel, Power BI, or Tableau.

Data Analysis & Storytelling:

• Perform advanced data analysis, build reports, forecast, and provide trend insights.
• Strong visualization skills and ability to derive actionable insights.

Strategic Thinking:

• Creative problem-solver with success in impactful B2C campaigns that deliver measurable results.

Compensation and Benefits

• On-site in Peachtree Corners, GA.
• Salary plus bonus, PTO, 401k with employer contributions, and healthcare premiums paid by the company.

Interview Process

• Alignment Meeting, Initial In-Person Interview, Assessments, Second Panel Interview, Final In-Person Interview.