About Teak Media
Teak Media + Communication is a public relations firm that has a singular goal: to help socially responsible companies and nonprofits achieve widespread recognition and increase their revenue. As former reporters, producers, and event planners employing a proprietary journalistic process, we work closely with each client to develop campaigns that intrigue the media, draw attention to important work, and inspire others. Teak's 28-year strong mission is to help the world notice those who are improving it. We do this by empowering responsible companies and nonprofits to extend their reach.
Digital PR Specialist Job Description:
The Digital PR Specialist will develop and implement digital marketing campaigns for Teak Media + Communication and its nonprofit and socially responsible corporate clients. This position works directly with the PR team and clients. We are a collaborative team that relies on the Social Media Manager's and Digital PR Specialist's creative ideas and knowledge in developing MarCom strategies. Day-to-day responsibilities include switching gears quickly between clients, understanding and caring about major social issues, following the news, using AI tools to create content in alignment with clients' style guides and brand image, handle some traditional PR tasks, and the ability to conceptualize, schedule and manage projects from inception to conclusion.
Key Responsibilities:
Social Media
- Consistently researches, learns and understands how to implement new social media platforms and campaigns for existing and potential new clients
- Use AI tools to efficiently develop monthly calendar of planned social content and identify opportunities to develop content for social media purposes:
- Research and brainstorm innovative campaigns and timely hooks
- Use AI to creative and engaging social copy and graphics in line with client message
- Design high-quality and creative graphics, in line with client guidelines, using AI tools, Canva, Adobe Creative Suite (InDesign, Illustrator or Photoshop)
- Schedule posts via Creator Studio, Hootsuite, Sprout and/or Sprinklr, in addition to posting natively on LinkedIn, Instagram, Facebook and more
- Creating interactive events like live chats, Q&As and AMAs to boost engagement
- Use AI to analyze the effectiveness of online campaigns in real time by collecting data and producing reports required to evaluate the effectiveness of social media programs
- Develop and deliver daily social media content to relevant communities that support business goals
- Share social media at live events (via Facebook Live, Twitter, Instagram etc.)
Influencer/ Newsfluencer Marketing
- Research social media influencers for influencer campaigns
- Assist with writing media contracts and facilitating correspondence between influencers and clients
- Develop organic, paid and influencer social content from ideation to creation to distribution
Digital Marketing
- Handle digital marketing, andwebsite updates, website content creation, SEO and GEO
- Design and execute newsletters, managing lists and measuring success metrics
Qualifications:
- Proficiency in using AI to efficiently generate content, create engagement, and manage and analyze campaign metrics with precision Bachelor's Degree in Communications or related field with 3 or more years' agency or client/partner service experience
- Understanding ofthe news business, have experience in public relations, and love our fast-paced, deadline-driven world
- Experience creating, executing, and managing influencer campaigns
- Outstanding communications skills and are thrilled to work with a small, committed and diligent team that has high expectations for excellence
- Web-savvy writing skills, great grammar, and exceptional follow through
- Display in-depth knowledge and understanding of Social Media platforms, Digital platforms, paid digital advertising and how each platform can be deployed in different scenarios
- Maintain a working knowledge of principles of SEO and GEO including keyword research are proficient in Google ad words and possess functional knowledge of WordPress
- Highly organized, pay attention to detail and are able to manage multiple projects simultaneously
- Intelligent and follow the news and issues around climate change, sustainability, hunger, poverty, education, social justice, etc.
- Experience in strategizing and executing organic and paid social media campaigns utilizing the most important networks
- Ability to work on site in Boston as well as remotely within daily driving distance of Boston-based clients.
More about us:
Teak Media + Communication is a Certified B Corp and a founding member of the Boston Chapter of Conscious Capitalism. Our clients work to mitigate climate change, close the income gap, create equal education for all children, bring art to our city, raise money for disease research, create systems change to feed the hungry, uncorner minds to eliminate racism, care for animals and the ocean, farm sustainably, provide emotional, health and other services to children, and so much more. If you care deeply about these issues, Teak is your company.Qualified candidates may send resumes and examples of work to ...@teakmedia.com
The salary range for this position is $70,000 to $90,000.
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