Digital Growth Marketing Manager
: Job Details :

This range is provided by Jaya Apparel Group, LLC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $85,000.00/yr

Jaya Apparel Group owns and operates the Cinq à Sept and LIKELY brands.

cinq à sept sank·ah·set sæŋk'e'set n : The time between late afternoon and early evening when streets are awash in the warm glow of the vanishing sun and anything is possible. Sharing its name with the French term for the liminal moment linking late afternoon and early evening,

Cinq à Sept brings the intriguing tension between day and night to a new advanced contemporary collection. Inspired by the hours between 5 and 7 p.m., when city streets are awash in the warm glow of the vanishing sun and office desks are abandoned for cocktails and as-yet unknown possibilities, Cinq à Sept embodies a deliberate balance between sophistication and ease, youthful daring and confident allure. The collection's modern feminine aesthetic embraces unexpected details and striking silhouettes, resulting in clothing that draw their romance and sexiness from the woman wearing them.

LIKELY's innate sense of rebellious fun shines through in each dress, skirt and top in the collection, creating a fresh approach to modern femininity through smile-inducing pops of color, beautiful fabrications and contemporary tailoring. With a focus on accessibility, LIKELY can be worn unapologetically from a casual Saturday brunch to a nightcap with friends, making every day an occasion.

ROLE OVERVIEW

As the Digital Marketing Manager, you will oversee all aspects related to customer acquisition and retention through Performance Marketing, email/SMS, and other vehicles. As part of our growing e-commerce team, you will focus on paid new user growth and implementing best practices for retention. You will collaborate with our integrated DTC and marketing teams and manage our external agencies to scale and define strategies for maximum impact and return. This position gives you the opportunity to help drive change and growth while testing, learning, and scaling innovative tactics and ideas. We value growth mindsets, detail oriented, KPI driven and entrepreneurial in spirit team members who are not afraid to roll up their sleeves to get the job done.

KEY RESPONSIBILITIES

Digital Campaign Management:

• Develop and implement data-driven growth marketing strategies across various channels to drive customer acquisition, engagement and retention
• Create in partnership with Head of Brand Strategy, a paid channel strategy supporting business goals and positive ROI, while delivering on new customers including but not limited to Meta, Google, SEO, Email/SMS, Affiliate

Creative Management:

• Partner with cross functional teams to define messaging and design variation to obtain customer growth
• Determine creative for specific channels ensuring best practices are being developed and adhered to
• Own the digital ad plan and testing cadence with Head of E-comm and relevant agencies

Data Analysis:

• Utilize data analytics tools to track marketing and campaign performance, while analyzing customer behavior and trends
• Maintain up to date KPI charts and use data insights to further optimize digital marketing efforts, improve conversion rates and increase customer lifetime value
• Influence and inform integrated marketing/e-comm team on learnings to improve site experience, overall brand messaging and more

YOUR PROFILE

• Bachelor's degree or experience in a related field
• 3-5 years' experience in Digital Marketing working with high growth, small to mid-size companies or brands
• Knowledge of growth channels and ecosystems
• Knowledge and experience in paid efforts
• Strong analytical skills and data-driven approach to decision-making
• Ability to leverage data to uncover acquisition, funnel, and user insights
• Proven track record of successfully driving growth through paid channels
• Excellent verbal and written skills
• Excellent organizational skills
• Ability to work with various departments, and people at all different levels
• Keen attention to detail with strong multi-tasking skills
• Result-oriented and self-motivated with a strong sense of urgency

Seniority level

• Seniority levelAssociate

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesApparel & Fashion

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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