Manager, Fan Engagement & Community Management - Epic
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About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to new products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Manager, Fan Engagement & Community Management will be responsible for engaging, acquiring, and retaining fans across social platforms. This role manages conversation and content creation across all digital properties including social media, CRM, websites, and other fan-facing digital properties (Discord, SMS, etc.). It works closely with Digital Product Managers to execute digital campaigns and should have a deep understanding of fandoms and social media.

What you'll do:

• Oversee the day-to-day social media, website, and email accounts for a designated roster, driving fan acquisition, engagement, and retention.
• Acquire and analyze first-party data to expand artists' fanbases and gain insights into audience behaviors. Leverage these insights to amplify, enhance, and develop plans to strengthen the relationship with fans.
• Track and analyze campaign performance, using insights to optimize future strategies and campaigns.
• Manage digital and social platforms including Instagram, X, TikTok, Facebook, Snapchat, Discord, websites, etc.
• Create copy and assets native to each platform to help increase engagement via interaction and algorithms.
• Build growth strategies for both established and developing artists, leading to an engaged fan base.
• Work with Digital Product Managers and artist teams to develop and maintain an editorial calendar across all social platforms.

Who you are:

• Bachelor's degree or equivalent.
• Minimum of 2+ years of professional experience in digital/social media marketing.
• Outstanding organizational and communication skills.
• A passion for fan-focused digital strategies.
• Strong background in digital strategy, with experience in day-to-day social media work.
• Ability to work on tight timeframes and move projects forward with limited assets.
• Photoshop, iMovie, Illustrator, or other graphic design knowledge is a plus.
• A deep understanding of interactive technologies and communication tools, including TikTok, Instagram, Facebook, Meta Business Manager, X, YouTube, Tumblr, Snapchat, Discord, Website Strategy, Email/CRM Strategy, SMS.

What we give you:

• An inclusive, collaborative, and global community to channel your passion.
• A modern office environment fostering productivity, creativity, and teamwork.
• An attractive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like identity theft protection, pet, mental health, fertility, parental leave, caregiving programs, and support for developmental disabilities and neurodiversity.
• Investment in your professional growth and development.
• The space to innovate and create.
• Time off for winter recess.

Sony Music is committed to equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information, or any other status protected by law.

California-based applicants have specific rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include other compensation components or benefits. The actual salary depends on qualifications, experience, skills, education, certifications, and location. New York Pay Range $68,700$80,000 USD #J-18808-Ljbffr