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The Social Media Strategist is a full-time position, responsible to inspire Northwestern constituents to engage with the universitys programs and offerings through various social media channels, supporting institutional marketing efforts with key day-to-day tactics from a B2C perspective.
What will I do in this position?
Key Responsibilities
- Develop and Execute Social Media Strategy: Create and implement data-informed social media strategies that align with the universitys marketing and enrollment goals, ensuring brand consistency across all platforms.
- Content Planning and Creation: Collaborate with creative and digital teams to plan, produce, and publish high-quality, engaging content tailored to each platform and audience.
- Community Engagement and Reputation Management: Manage university-owned social media accounts, fostering active engagement through timely responses, conversations, and proactive community building with students, alumni, and external audiences.
- Performance Monitoring and Reporting: Track key metrics (e.g., engagement, reach, conversions), analyze campaign performance, and regularly present insights and recommendations to optimize social media impact.
- Advertising and Campaign Management: Manage paid social campaigns, including budget oversight, A/B testing, and performance tracking to support awareness, lead generation, and enrollment initiatives.
- Trend Monitoring and Platform Innovation: Stay current on higher education and industry trends, platform updates, and emerging tools to inform strategy and recommend new approaches for audience engagement.
- Brand Oversight and Social Media Governance: Audit and guide department-level accounts to ensure brand alignment, compliance with university standards, and strategic consistency.
- Student Staff Supervision and Development: Hire, mentor, and manage student workers to support content creation, engagement, and other social media initiatives.
Because our community is a significant part of our mission and the development of our students and listeners, all employees serve as ministers of the gospel of Jesus Christ by actively partnering with the University to disciple students as they grow intellectually and spiritually, and with Northwestern Media to lead people to Christ and nurture believers to maturity in their faith.
What will it take to succeed in this position?
Minimum Qualifications
- Required
- Bachelors degree or equivalent experience
- Continually nurture a personal relationship with Jesus Christ; serve as a consistent witness for Jesus Christ; maintain a kind, Christ-like attitude in dealing with and ministering to people within and outside of Northwestern; and faithfully uphold and embrace Northwesterns mission, doctrinal statement, and Declaration of Christian Community.
- Nice To Have (Optional)
- Degree in marketing, digital media, communication, or journalism
- Experience with an integrated marketing team and/or higher education
- Meta Social Media Professional Certificate
- HubSpot Academy Social Media Marketing Certification
- Hootsuite Social Media Marketing Certification
Key Skills & Qualifications:
- Interpersonal Communication: Ability to interact professionally and respectfully with individuals from varied backgrounds and experiences.
- Written & Verbal Communication: Strong writing, editing, proofreading, and verbal communication skills.
- Organizational Skills: Strong time management and problem-solving abilities; able to prioritize and meet deadlines with attention to detail.
- Social Media Management: A strong knowledge and capability to manage all types of social media channels including, but not limited to, Facebook, Instagram, LinkedIn, Twitter, TikTok, ZeeMee, Spotify, and YouTube.
- Social Media Tools: Working knowledge of Sprout Social or a similar social media management tool.
- Professional Writing: Knowledge and demonstrated skill in creative, journalistic, content marketing and/or business writing including writing for web, print, and other media.
- Microsoft Office Proficiency: Intermediate skill with Microsoft Office, especially Word, Outlook, and PowerPoint.
- Willingness to Learn Tools: Willing to learn Microsoft SharePoint and Adobe Creative Cloud.
- Flexibility: Willingness to work occasional evenings and weekends as needed and travel occasionally for work-related activities as needed.
- Background Check: Must pass initial and ongoing background checks as a condition of employment.
The work environment involves working for a suburban, Christian university alongside those with a demonstrated commitment and personal relationship with Jesus Christ and a commitment to the mission and values of the University and an agreement to abide by all University policies.
What are the benefits of working at Northwestern?
Salary Range: $55,000 $57,000 Benefits offered for full time positions include:
- Paid Time Off
- A team committed to an Unwavering future
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * How did you hear about this employment opportunity?
- Northwestern's Website
- Indeed
- LinkedIn
- GlassDoor
- Current or former Northwestern Employee
- Facebook
- Other
- If you checked Current or former Northwestern Employee or Other above, please provide more specific information.
(Open Ended Question)
- * Have you placed your faith in Jesus Christ for personal salvation?
- * Please describe the circumstances surrounding your becoming a follower of Christ.
(Open Ended Question)
- * I have read the Declaration of Christian Community and, if employed by Northwestern, would live by and uphold the principles and expectations it contains throughout my employment at Northwestern.
- * Below, please indicate any reservations you have regarding UNW's Declaration of Christian Community.
(Open Ended Question)
- * I have read the University of Northwestern - St Paul's Doctrinal Statement and am in agreement with it. Furthermore, I am affiliated with a church whose doctrinal statement and Christian community are substantially in agreement with it.
Required Documents - Resume
- Cover Letter/Letter of Application
Optional Documents #J-18808-Ljbffr